Tracking ad performance across multiple platforms shouldn't feel like solving a puzzle with missing pieces. Yet here you are, toggling between Meta Ads Manager, Google Analytics, and three different spreadsheets just to figure out which campaigns are actually profitable. By the time you've compiled the data, your budget's already shifted, and those insights are stale.
The best ad performance tracking dashboards solve this by consolidating real-time data from all your advertising channels into one view. They surface actionable insights fast, connect performance metrics to actual business outcomes, and—most importantly—help you make optimization decisions before you waste another dollar on underperforming ads.
This list covers the top solutions for 2026, from AI-powered platforms that connect insights directly to campaign optimization, to dedicated analytics tools, agency-focused reporting platforms, and budget-friendly options. Whether you're running Meta campaigns exclusively or managing cross-channel advertising at scale, there's a dashboard here that fits your workflow and budget.
1. AdStellar AI
Best for: Meta advertisers who want AI-powered insights connected directly to automated campaign optimization
AdStellar AI is an AI platform that automatically launches ad campaigns based on performance data, with a built-in dashboard that turns insights into immediate action.
Where This Tool Shines
Unlike standalone tracking dashboards that just report what happened, AdStellar AI connects performance insights directly to campaign creation. The platform's AI Insights dashboard analyzes your Meta advertising data in real-time, then feeds those learnings back into its 7 specialized AI agents that build your next campaigns.
The Winners Hub feature tracks your top-performing ad elements—creatives, headlines, audiences—and makes them instantly reusable. When the AI identifies what's working, it can automatically build new campaign variations using those proven elements. This closed-loop system means your tracking data doesn't just sit in a dashboard—it actively improves your next campaigns.
Key Features
AI Insights Dashboard: Custom goal-based scoring that prioritizes metrics aligned with your specific business objectives, not just vanity metrics.
Winners Hub: Automatically identifies and archives your best-performing ad elements for easy reuse in future campaigns.
7 AI Agents: Specialized agents (Director, Page Analyzer, Structure Architect, Targeting Strategist, Creative Curator, Copywriter, Budget Allocator) that analyze performance data and apply learnings to new campaigns.
Cometly Integration: Advanced attribution tracking that connects ad performance to actual revenue outcomes.
Real-Time Meta Data: Direct API integration provides up-to-the-minute performance data without delays.
Best For
Digital marketers and agencies running Meta campaigns who want their tracking dashboard to do more than report numbers. If you're tired of analyzing performance data and then manually rebuilding campaigns based on those insights, this platform automates that entire workflow.
Pricing
Contact for custom pricing. All plans include unlimited workspaces, making it practical for agencies managing multiple client accounts.
2. Triple Whale
Best for: E-commerce brands needing accurate attribution across Meta, Google, TikTok, and Snapchat post-iOS 14.5
Triple Whale is an attribution and analytics platform built specifically for e-commerce, with unified dashboards that show real profitability across all your advertising channels.
Where This Tool Shines
Triple Whale tackles the attribution chaos that hit e-commerce advertisers after iOS 14.5 privacy changes. Its first-party pixel captures conversion data that platform pixels miss, giving you more accurate ROAS calculations. The dashboard shows blended metrics across all your channels, so you can finally see which platforms are actually driving profitable sales.
The Shopify deep integration is particularly valuable—it pulls in cost of goods sold, shipping costs, and other expenses to show true profit per campaign, not just revenue. When you're making budget allocation decisions, knowing which ads are genuinely profitable (not just generating revenue) changes everything.
Key Features
First-Party Pixel: Captures conversion data directly from your site to fill attribution gaps created by iOS privacy changes.
Real-Time Profit Dashboards: Shows actual profit (not just revenue) by factoring in COGS, shipping, and ad spend.
Blended ROAS Metrics: Unified view of performance across Meta, Google, TikTok, and Snapchat in one dashboard.
Creative Performance Breakdowns: Identifies which specific ad creatives drive the most profitable conversions.
Shopify Deep Integration: Automatically pulls product costs and margins for accurate profit calculations.
Best For
E-commerce brands running multi-channel advertising campaigns who need accurate attribution and profit-focused reporting. Particularly valuable if you're on Shopify and struggling with iOS 14+ attribution gaps.
Pricing
Starts at $129/month. Pricing scales with your monthly ad spend, with higher tiers adding more advanced attribution models and features.
3. Northbeam
Best for: DTC brands needing sophisticated multi-touch attribution with machine learning-powered insights
Northbeam is an attribution platform that uses machine learning to model customer journeys across multiple touchpoints, designed specifically for direct-to-consumer brands.
Where This Tool Shines
Northbeam goes beyond last-click attribution by offering multiple attribution models—first-touch, linear, time decay, and data-driven. This matters because most customers interact with several ads before converting. The platform's machine learning analyzes your actual customer journey data to determine which touchpoints deserve credit.
The creative analytics feature detects ad fatigue before your performance tanks. It monitors how creative performance degrades over time and alerts you when it's time to refresh. The cohort-based LTV projections help you understand not just which campaigns acquire customers, but which ones acquire customers who stick around and generate long-term value.
Key Features
Multiple Attribution Models: Choose from first-touch, linear, time decay, or let machine learning determine the optimal model for your business.
Creative Fatigue Detection: AI monitors creative performance decay and alerts you when ads need refreshing.
Cohort-Based LTV: Projects long-term customer value by cohort to identify which campaigns acquire the most valuable customers.
Cross-Platform Optimization: Provides budget allocation recommendations based on true incremental ROAS across channels.
Clean Room Integrations: Connects with data clean rooms for privacy-compliant data matching.
Best For
DTC brands with complex customer journeys and multiple touchpoints before conversion. If you're spending six figures monthly on ads and need to understand the full customer journey, not just last-click conversions, this delivers the depth you need.
Pricing
Custom pricing based on your monthly ad spend volume. Generally targets brands spending $50,000+ monthly on advertising.
4. Hyros
Best for: High-ticket products and services with long sales cycles requiring phone call and offline conversion tracking
Hyros is an AI-powered tracking platform that specializes in attributing conversions that happen offline or over extended periods, not just instant e-commerce purchases.
Where This Tool Shines
Most tracking dashboards are built for e-commerce where conversions happen within days. Hyros solves attribution for businesses where the buying journey takes weeks or months and involves phone calls, consultations, or form submissions. It tracks which ads drove someone to call your sales team or fill out a contact form, then connects that back to closed revenue.
The platform's AI analyzes long sales cycles (30+ days) to determine which campaigns are actually driving your highest-value customers, even when they don't convert immediately. For service businesses, consultants, or high-ticket product companies, this changes how you evaluate ad performance entirely.
Key Features
Phone Call Attribution: Tracks which ads drove inbound calls and connects them to closed deals in your CRM.
Long Sales Cycle Tracking: Monitors customer journeys over 30+ days to attribute conversions that happen weeks after initial ad interaction.
AI Optimization Recommendations: Analyzes performance data to suggest budget allocation changes focused on revenue, not just leads.
Revenue-Focused Dashboards: Shows actual closed revenue per campaign, not just lead volume or cost per lead.
CRM Integrations: Connects with Salesforce, HubSpot, and other CRMs to track offline conversions.
Best For
Service businesses, B2B companies, coaching programs, and high-ticket product sellers where conversions involve phone calls, consultations, or long consideration periods. If your average sale takes weeks and involves human interaction, standard e-commerce tracking won't cut it.
Pricing
Starts at $99/month for basic tracking. Enterprise plans with advanced AI features and dedicated support are available at higher price points.
5. Whatagraph
Best for: Marketing agencies needing white-label dashboards and automated client reporting across multiple accounts
Whatagraph is a reporting platform designed specifically for agencies managing multiple clients, with white-label branding and automated report delivery.
Where This Tool Shines
Whatagraph solves the agency pain point of spending hours each month compiling client reports. It connects to 40+ data sources (Meta, Google, TikTok, LinkedIn, email platforms, analytics tools) and automatically generates branded reports on whatever schedule you set. Your clients get consistent, professional reports without you touching a spreadsheet.
The cross-client performance comparison feature is particularly valuable for agencies. You can benchmark one client's performance against others in the same industry (anonymized, of course) to identify outliers and optimization opportunities. The white-label branding means every dashboard and report carries your agency's logo and colors, not Whatagraph's.
Key Features
40+ Native Integrations: Connects directly to Meta, Google, TikTok, LinkedIn, Mailchimp, Google Analytics, and more without manual data exports.
White-Label Branding: Fully customizable with your agency's logo, colors, and domain for client-facing reports.
Automated Report Scheduling: Set up reports to automatically generate and email to clients daily, weekly, or monthly.
Pre-Built Templates: Dozens of ready-to-use dashboard templates for common reporting needs across different platforms.
Cross-Client Comparison: Benchmark performance across multiple clients to identify best practices and underperformers.
Best For
Marketing agencies managing 5+ client accounts who need to deliver consistent, professional reports without dedicating team members to manual data compilation. The white-label capabilities make it particularly valuable for agencies building their brand.
Pricing
Professional plan starts at $199/month. Pricing scales based on number of data sources and users. Annual plans offer discounts.
6. Supermetrics
Best for: Teams with custom BI workflows who need raw ad performance data in spreadsheets or data warehouses
Supermetrics is a data pipeline tool that pulls advertising and marketing data from 100+ sources into Google Sheets, Looker Studio, BigQuery, Snowflake, and other destinations.
Where This Tool Shines
Supermetrics isn't a dashboard itself—it's the infrastructure that powers custom dashboards. If your team has specific reporting needs that pre-built dashboards can't satisfy, Supermetrics gives you the raw data to build exactly what you want. It's particularly powerful for teams that already use BI tools like Tableau, Power BI, or Looker, or for those building custom models in BigQuery or Snowflake.
The query builder lets you specify exactly which metrics and dimensions you need, with scheduled automatic refreshes so your data stays current. For teams with data analysts or engineers who want full control over their reporting stack, this flexibility is invaluable.
Key Features
100+ Data Source Connectors: Pulls data from Meta, Google, TikTok, LinkedIn, Snapchat, Amazon, and dozens of other advertising and analytics platforms.
Multiple Destinations: Sends data to Google Sheets, Looker Studio, BigQuery, Snowflake, Excel, Azure, and other BI tools or data warehouses.
Scheduled Refreshes: Automatically updates your data on whatever schedule you set—hourly, daily, weekly.
Custom Query Builder: Specify exactly which metrics, dimensions, and date ranges you need without pulling unnecessary data.
Data Blending: Combine data from multiple sources in a single destination for unified reporting.
Best For
Marketing teams with data analysts or engineers who want to build custom dashboards and reporting workflows. If you're already invested in a BI platform or data warehouse, Supermetrics provides the advertising data pipeline you need.
Pricing
Starts at $39/month per data source connector. Pricing increases based on destination type (Google Sheets vs. BigQuery) and number of connectors needed.
7. Databox
Best for: Small teams needing quick-setup dashboards with mobile monitoring and performance alerts
Databox is a dashboard platform with 200+ pre-built templates and a mobile-first design for monitoring performance on the go.
Where This Tool Shines
Databox's strength is speed of implementation. With 200+ pre-built templates, you can have a functional ad performance dashboard running in under an hour. The templates cover common use cases across Meta, Google, LinkedIn, and other platforms, so you're not starting from scratch.
The mobile app is genuinely useful—not just a cramped version of the desktop experience. You get push notifications when performance crosses thresholds you set, so you can catch problems before they burn through your budget. The goal tracking and team scorecards create visibility across your marketing team without requiring everyone to log into multiple platforms.
Key Features
200+ Pre-Built Templates: Ready-to-use dashboards for common advertising, analytics, and marketing automation platforms.
Mobile App with Alerts: Native iOS and Android apps with push notifications when metrics cross your defined thresholds.
Goal Tracking: Set performance goals and track progress with visual indicators across your dashboards.
Team Scorecards: Create shared views of team and individual performance metrics.
70+ Native Integrations: Connects directly to Meta, Google, LinkedIn, HubSpot, Salesforce, and other marketing platforms.
Best For
Small marketing teams (2-10 people) who need functional dashboards fast without custom development. The free tier makes it accessible for startups or individual marketers testing dashboard solutions.
Pricing
Free tier available for up to 3 data sources and 3 users. Paid plans start at $72/month with more data sources, users, and advanced features.
8. Meta Ads Manager
Best for: Meta-only advertisers who want comprehensive performance tracking without additional cost
Meta Ads Manager is the native dashboard included with every Meta advertising account for tracking Facebook and Instagram ad performance.
Where This Tool Shines
Ads Manager is free and deeply integrated with Meta's advertising platform because it is the platform. You get access to every metric Meta tracks, with breakdown reports by age, gender, placement, device, and time. The customizable columns let you surface exactly the metrics that matter to your campaigns, and saved reports preserve those configurations.
The automated rules feature is underutilized but powerful. You can set up rules that automatically pause ads when cost per result exceeds a threshold, increase budgets when ROAS is strong, or send notifications when performance changes significantly. For advertisers running Meta campaigns exclusively, this delivers substantial functionality without requiring third-party tools.
Key Features
Included with Meta Account: No additional cost—available to anyone running Facebook or Instagram ads.
Detailed Breakdown Reports: Slice performance data by demographics, placements, devices, time periods, and more.
Customizable Columns: Choose which metrics appear in your dashboard and save those configurations for quick access.
Direct Campaign Editing: Make budget, targeting, and creative changes directly from the performance dashboard.
Automated Rules: Set conditions that automatically adjust budgets, pause ads, or trigger notifications based on performance thresholds.
Best For
Advertisers running Meta campaigns exclusively who don't need cross-platform reporting. If your advertising budget is focused on Facebook and Instagram, Ads Manager provides comprehensive tracking without additional software costs.
Pricing
Free—included with every Meta advertising account. No additional charges for dashboard access or reporting features.
9. Google Looker Studio
Best for: Budget-conscious marketers who need custom dashboards and have time to build them
Google Looker Studio is a free visualization platform for building custom ad performance dashboards with data from multiple sources.
Where This Tool Shines
Looker Studio (formerly Data Studio) offers unlimited free dashboards with impressive customization capabilities. The native connectors for Google Ads and Google Analytics work seamlessly, and community connectors extend support to Meta, TikTok, and other platforms (though some require paid third-party connectors).
The visualization options are extensive—charts, tables, scorecards, maps, and more. You can build dashboards that look professional and surface exactly the insights you need. The shareable and embeddable reports make it practical for team collaboration or client reporting. The catch is that you're building everything yourself, which requires time investment upfront.
Key Features
Unlimited Free Dashboards: Create as many reports and dashboards as you need without usage limits or costs.
Native Google Connectors: Direct integration with Google Ads, Analytics, Search Console, and other Google properties.
Community Connectors: Access Meta, TikTok, LinkedIn, and other non-Google data sources through community-built or paid connectors.
Highly Customizable: Full control over layout, visualizations, colors, and branding with drag-and-drop interface.
Shareable Reports: Generate public links or embed dashboards in websites for easy sharing with teams or clients.
Best For
Marketers comfortable building their own dashboards who want powerful visualization capabilities without software costs. Particularly valuable if you're already invested in the Google ecosystem (Ads, Analytics) and need to add performance data from other platforms.
Pricing
Free for unlimited dashboards and reports. Some third-party connectors for non-Google data sources may require paid subscriptions (typically $10-50/month per connector).
Making the Right Choice
Your ideal ad performance tracking dashboard depends on what you're optimizing for and how your team works. If you're running Meta campaigns and want tracking that connects directly to automated optimization, AdStellar AI closes the loop between insights and action. E-commerce brands struggling with post-iOS attribution should look at Triple Whale for accurate profit tracking across channels.
Agencies managing multiple clients will find Whatagraph's white-label reporting and automation worth the investment, while teams with data analysts should consider Supermetrics for custom BI workflows. If you're on a tight budget, Looker Studio delivers impressive capabilities for free, though you'll invest time building dashboards instead of money buying them.
The most expensive tool isn't always the best choice—match the dashboard's complexity to your team's resources. A sophisticated attribution platform is wasted if your team doesn't have the expertise to interpret multi-touch models. Similarly, manual reporting in spreadsheets is wasted time if you're managing enough ad spend to justify automation.
Start by identifying your biggest tracking pain point: Is it attribution accuracy? Cross-platform consolidation? Speed of insights? Client reporting? Choose the tool that solves that specific problem first. You can always add complementary solutions later as your needs evolve.
Ready to transform your advertising strategy? Start Free Trial With AdStellar AI and be among the first to launch and scale your ad campaigns 10× faster with our intelligent platform that automatically builds and tests winning ads based on real performance data.
