Managing Facebook ad campaigns for multiple clients demands software that scales without destroying your margins. The right platform should handle bulk operations, streamline reporting, and automate repetitive tasks—all while keeping costs predictable as your agency grows.
This guide breaks down nine leading Facebook ads software options built for agencies, with transparent pricing details to help you calculate true cost-per-client and find the best fit for your team size and service model.
1. AdStellar AI
Best for: Agencies seeking AI-powered automation that eliminates manual campaign building
AdStellar AI is an AI-powered Meta ad campaign builder featuring seven specialized marketing AI agents that autonomously plan, build, and launch campaigns in under 60 seconds.
Where This Tool Shines
AdStellar AI transforms how agencies handle campaign creation by deploying seven specialized AI agents that work together like a virtual marketing team. Each agent handles a specific aspect—from analyzing your landing pages to crafting ad copy to allocating budgets—while providing full transparency about every decision.
The platform's Winners Hub creates a library of proven ad elements across all your client accounts, letting you instantly deploy high-performing creatives, headlines, and audiences to new campaigns. This continuous learning loop means your campaigns get smarter with every launch.
Key Features
7 Specialized AI Agents: Director, Page Analyzer, Structure Architect, Targeting Strategist, Creative Curator, Copywriter, and Budget Allocator work together to build complete campaigns.
Bulk Ad Launch: Launch campaigns across multiple client accounts simultaneously, eliminating repetitive manual work.
Unlimited Workspaces: Create separate workspaces for each client with no additional per-account fees.
AI Insights Dashboard: Real-time scoring based on your custom goals with AI rationale explaining performance drivers.
Winners Hub: One-click reuse of proven ad elements from your best-performing campaigns across all accounts.
Best For
Agencies managing 10+ client accounts who want to reduce campaign build time from hours to minutes while maintaining quality. Particularly valuable for teams that struggle with inconsistent campaign structure or want to scale without hiring additional media buyers.
Pricing
Visit the pricing page for current agency rates. Unlimited workspaces are included in all plans, making cost-per-client predictable as you scale.
2. Madgicx
Best for: Agencies prioritizing AI-driven audience targeting and creative performance analytics
Madgicx is an AI-powered advertising platform combining audience targeting, creative insights, and automation for Facebook and Instagram campaigns.
Where This Tool Shines
Madgicx's AI Audiences feature automatically identifies and targets high-value customer segments based on behavioral patterns across your campaigns. The platform analyzes thousands of data points to create audience combinations you might never discover manually.
The Creative Insights module breaks down exactly which visual elements, headlines, and calls-to-action drive performance. For agencies testing dozens of creative variations monthly, this eliminates guesswork about what's actually working.
Key Features
AI Audiences: Automated targeting optimization that discovers profitable audience segments based on conversion patterns.
Creative Insights: Visual analytics showing which creative elements drive the best performance across campaigns.
Automation Tactics: Pre-built and custom rule-based management for scaling, pausing, and adjusting campaigns.
Cross-Account Reporting: Consolidated dashboard view across all client accounts with customizable metrics.
Best For
Agencies running significant creative testing programs or managing clients with complex audience segmentation needs. Works especially well for e-commerce brands with diverse product catalogs.
Pricing
Starts around $44/month for up to $1,000 in managed ad spend. Pricing scales with total ad spend across all accounts, which can become expensive for high-volume agencies.
3. Revealbot
Best for: Agencies needing advanced rule-based automation and bulk editing capabilities
Revealbot is an automation platform focused on rule-based campaign management and bulk operations for agencies managing multiple Facebook ad accounts.
Where This Tool Shines
Revealbot excels at creating sophisticated automated rules with multiple conditions and actions. You can build complex if-then scenarios that respond to performance changes across dozens of campaigns simultaneously—like automatically pausing underperforming ad sets while scaling winners.
The bulk editing tools let you modify campaigns, ad sets, and ads across multiple accounts in a single operation. This becomes invaluable when you need to update budgets, change targeting, or swap out creatives across an entire client portfolio.
Key Features
Advanced Automated Rules: Create multi-condition rules that trigger actions based on performance thresholds across any metric.
Bulk Creation and Editing: Modify campaigns, ad sets, and ads across multiple accounts simultaneously.
Slack and Email Alerts: Real-time notifications when campaigns hit performance thresholds or require attention.
Performance-Based Triggers: Automated actions based on ROAS, CPA, CTR, or any custom metric combination.
Best For
Agencies with experienced media buyers who want to automate repetitive optimization tasks while maintaining granular control over campaign logic. Best suited for teams comfortable building complex rule sets.
Pricing
Starts at $99/month for one ad account, with additional accounts priced on a tiered structure. Cost can escalate quickly for agencies managing many client accounts.
4. AdEspresso by Hootsuite
Best for: Agencies requiring client approval workflows and visual campaign builders
AdEspresso is a campaign management platform with visual builder, A/B testing, and client collaboration features designed for agency workflows.
Where This Tool Shines
AdEspresso's visual campaign builder makes it easy to create split tests with multiple variables without getting lost in Facebook's native interface. You can test dozens of ad variations simultaneously and see performance comparisons in intuitive visual dashboards.
The client approval workflow feature lets you send campaign previews for review before launching, reducing back-and-forth emails and ensuring client sign-off is documented. Automated PDF reports can be white-labeled and scheduled for delivery.
Key Features
Visual Campaign Builder: Intuitive interface for creating complex split tests with multiple ad variations.
Client Approval Workflows: Send campaign previews for client review and approval before launch.
Automated PDF Reporting: White-label reports that can be scheduled for automatic delivery to clients.
Campaign Cloning: Duplicate successful campaigns across different client accounts with one click.
Best For
Agencies that need client collaboration features and prefer visual interfaces over spreadsheet-style tools. Works well for teams managing clients who want hands-on involvement in campaign approval.
Pricing
Starter plan begins at $49/month. Agency plans with higher spend limits are available but pricing increases with managed ad spend volume.
5. Smartly.io
Best for: Enterprise agencies requiring dynamic creative automation at scale
Smartly.io is an enterprise-grade creative automation platform with dynamic ad templates and cross-channel campaign management.
Where This Tool Shines
Smartly.io's dynamic creative templates let you build one master template that automatically generates hundreds of ad variations by pulling in different product images, headlines, and CTAs. For agencies managing e-commerce brands with large catalogs, this eliminates the need to manually create individual ads.
The predictive budget allocation feature uses machine learning to distribute spend across campaigns based on expected performance, automatically shifting budget toward top performers throughout the day.
Key Features
Dynamic Creative Templates: Build templates that automatically generate ad variations using product feeds or creative libraries.
Predictive Budget Allocation: AI-driven budget distribution that shifts spend toward best-performing campaigns in real-time.
Cross-Platform Management: Manage Facebook, Instagram, Snapchat, Pinterest, and TikTok campaigns from one interface.
Advanced Creative Testing: Systematic testing frameworks for identifying winning creative elements at scale.
Best For
Established agencies with enterprise clients spending $50K+ monthly on Meta ads. Best suited for teams managing brands with extensive product catalogs or high creative testing volume.
Pricing
Percentage of ad spend model, typically requiring minimum monthly spend commitments. Contact their sales team for agency-specific pricing—expect enterprise-level investment.
6. Qwaya
Best for: Agencies emphasizing campaign scheduling and team collaboration
Qwaya is a Facebook ads tool emphasizing campaign scheduling, organization, and team collaboration for structured agency operations.
Where This Tool Shines
Qwaya's campaign scheduling capabilities let you plan and queue campaigns weeks in advance, with precise dayparting controls for when ads should run. This is particularly valuable for agencies managing clients across multiple time zones or running time-sensitive promotions.
The team member access controls provide granular permissions, letting you control exactly which team members can view, edit, or launch campaigns for specific clients. This prevents accidental changes to live campaigns and maintains clear accountability.
Key Features
Campaign Scheduling: Plan and queue campaigns with precise start/stop times and dayparting controls.
Bulk Editing: Modify multiple campaigns, ad sets, or ads simultaneously across accounts.
Team Access Controls: Granular permissions for different team members and client accounts.
URL Tagging Automation: Automatically append UTM parameters and tracking codes to all campaign URLs.
Best For
Agencies with larger teams needing structured workflows and clear role separation. Works well for agencies managing seasonal campaigns or clients requiring precise scheduling.
Pricing
Starts at $149/month per user, with volume discounts available for larger teams. Per-user pricing can add up quickly as your agency grows.
7. Socioh
Best for: Agencies specializing in e-commerce clients with product catalog campaigns
Socioh is an e-commerce focused Facebook ads platform specializing in dynamic product ads and catalog management.
Where This Tool Shines
Socioh transforms standard product catalog ads into visually branded experiences with custom templates that match each client's brand guidelines. Instead of generic white-background product images, you can create dynamic ads that look like they were individually designed.
The platform automatically optimizes product feeds, fixing common issues like missing product information or incorrect categorization that can tank dynamic ad performance. This saves hours of manual feed troubleshooting.
Key Features
Dynamic Product Ad Automation: Automatically create and update product ads based on catalog changes and inventory levels.
Branded Catalog Templates: Custom templates that transform product feeds into on-brand visual ads.
Retargeting Campaign Builder: Pre-built retargeting strategies optimized for e-commerce conversion funnels.
Product Feed Optimization: Automatic detection and fixing of common feed issues that hurt ad performance.
Best For
Agencies focused on e-commerce clients, particularly those managing brands with 100+ SKUs. Most valuable for Shopify, WooCommerce, or Magento stores running dynamic product campaigns.
Pricing
Based on monthly ad spend, with plans typically starting around $149/month. Pricing scales with total managed spend across all client accounts.
8. Trapica
Best for: Agencies prioritizing AI-driven audience expansion and predictive optimization
Trapica is an AI marketing platform using machine learning for audience targeting optimization and campaign automation.
Where This Tool Shines
Trapica's AI continuously analyzes conversion patterns to identify new audience segments that share characteristics with your best customers. The platform expands beyond your initial targeting to discover profitable audiences you wouldn't find through manual research.
The predictive performance modeling forecasts campaign results before you launch, helping agencies set realistic client expectations and allocate budgets more confidently across different campaign types.
Key Features
AI-Driven Audience Expansion: Machine learning identifies and tests new audience segments based on conversion patterns.
Automated Bid Optimization: Real-time bid adjustments based on predicted conversion probability.
Cross-Platform Insights: Unified performance view across Facebook, Instagram, Google, and other channels.
Predictive Performance Modeling: Forecast campaign results before launch based on historical data patterns.
Best For
Agencies managing clients with established conversion data looking to scale beyond their current audience reach. Works best with at least 50 conversions per month to feed the AI models effectively.
Pricing
Custom enterprise pricing based on agency size and managed spend. Contact their sales team for specific rates—typically requires larger monthly commitments.
9. Adzooma
Best for: Budget-conscious agencies managing cross-platform campaigns
Adzooma is a cross-platform ad management tool with optimization suggestions and a free tier suitable for smaller agencies.
Where This Tool Shines
Adzooma's one-click optimization suggestions scan your campaigns and surface specific improvements you can implement immediately. Instead of manually auditing accounts, the platform identifies wasted spend, underperforming keywords, and missing opportunities across all your client campaigns.
The free tier provides genuine value for agencies just starting out or managing smaller clients, with cross-platform management for Google, Facebook, and Microsoft Ads included at no cost.
Key Features
One-Click Optimizations: Automated suggestions for improving campaign performance that can be applied instantly.
Cross-Platform Management: Manage Google Ads, Facebook Ads, and Microsoft Advertising from a single dashboard.
Automated Performance Reports: Scheduled reports combining data from multiple platforms and accounts.
Rule-Based Automation: Create automated rules for pausing, adjusting bids, or scaling campaigns based on performance.
Best For
Smaller agencies managing 5-15 clients or agencies just adding Facebook ads to existing Google Ads services. The free tier makes it ideal for testing before committing to paid tools.
Pricing
Free tier available with basic features. Plus plan starts at $99/month for advanced automation, white-label reporting, and priority support.
Finding Your Agency's Perfect Match
The right Facebook ads software depends on your agency's specific workflow, client volume, and growth trajectory. Here's how to match these options to your situation.
For agencies prioritizing speed and AI automation, AdStellar AI eliminates the manual campaign building bottleneck entirely. If you're spending hours each week building campaigns from scratch, the 60-second AI build time translates directly to recovered billable hours. The unlimited workspaces model also makes cost-per-client predictable as you scale.
High-volume agencies managing 20+ client accounts should focus on platforms with robust bulk editing capabilities. Revealbot and Qwaya excel here, though you'll need to factor in per-account pricing that can escalate quickly. Calculate your true cost-per-client by dividing total monthly software cost by active client count.
Budget-conscious agencies or those just starting out can begin with Adzooma's free tier to handle basic multi-platform management. As client count grows, evaluate whether the Plus plan's advanced features justify the upgrade or if you need specialized Facebook-focused capabilities.
E-commerce specialists should prioritize Socioh for product catalog expertise or Madgicx for creative testing at scale. Both platforms understand the specific challenges of dynamic product ads and provide features that generic tools lack.
Enterprise agencies with large clients spending $50K+ monthly will find Smartly.io's creative automation and predictive budget allocation worth the premium pricing. The percentage-of-spend model aligns costs with client budgets, though minimum commitments mean this isn't viable for smaller accounts.
When evaluating pricing models, consider your growth trajectory. Per-account pricing penalizes agencies that win new clients. Percentage-of-spend models can become expensive as client budgets increase. Flat-rate tools with unlimited accounts provide the most predictable scaling economics.
Ready to transform your advertising strategy? Start Free Trial With AdStellar AI and be among the first to launch and scale your ad campaigns 10× faster with our intelligent platform that automatically builds and tests winning ads based on real performance data.
