Scrolling through your competitor's ads feels like detective work—piecing together their strategy from scattered clues. But what if you could see their entire playbook? Facebook ad intelligence tools pull back the curtain on what's working in your market right now.
The best tools do more than show you ads. They reveal targeting strategies, track creative performance over time, and help you spot trends before they explode. Some even take it further, using AI to turn those insights into actual campaigns.
We've tested the leading platforms to find tools that deliver accurate data, massive creative libraries, and real competitive advantages. Here are the top Facebook ad intelligence tools that give you an unfair edge in 2026.
1. AdStellar AI
Best for: Marketers who want AI to build campaigns based on proven performance data
AdStellar AI bridges the gap between ad intelligence and execution by automatically building optimized campaigns from your best-performing elements.
Where This Tool Shines
Most ad intelligence tools stop at showing you what works. AdStellar AI takes the next step—analyzing your Winners Hub of top-performing creatives, headlines, and audiences, then deploying 7 specialized AI agents to build complete campaigns in under 60 seconds.
The platform continuously learns from your campaign performance, scoring new opportunities against your custom goals. Instead of manually recreating winning patterns, the AI identifies what's working and scales it automatically through bulk launching capabilities.
Key Features
Winners Hub: Automatically identifies and catalogs your top-performing ad elements for instant reuse across new campaigns.
7 AI Agents: Specialized agents handle everything from page analysis and structure architecture to targeting strategy and budget allocation.
AI Insights Dashboard: Custom goal scoring shows exactly which campaigns and elements deserve more budget based on your specific objectives.
Bulk Ad Launching: Deploy multiple campaign variations simultaneously, testing at scale without manual setup for each variant.
Continuous Learning Loop: The system improves with every campaign, refining recommendations based on actual performance data from your account.
Best For
Digital marketers and agencies running multiple Meta campaigns who want to move beyond manual analysis into automated optimization. Ideal for teams that know what works but struggle with the time-consuming execution of scaling winning patterns.
Pricing
Visit the website for current pricing and trial options. The platform offers unlimited workspaces for agency and team use.
2. AdSpy
Best for: Deep competitive research with the largest searchable ad database
AdSpy maintains one of the most comprehensive databases of Facebook and Instagram advertisements, updated daily with millions of active campaigns.
Where This Tool Shines
When you need to find every angle a competitor has tested, AdSpy delivers. The platform indexes ads across industries and geographies, letting you search by specific text phrases, advertiser names, or even landing page URLs.
The engagement filtering separates viral winners from average performers. You can see exactly how long ads have been running—a reliable indicator that they're profitable enough to keep active.
Key Features
Massive Ad Database: Access millions of Facebook and Instagram ads with daily updates capturing new campaigns as they launch.
Advanced Search Filters: Find ads by text content, advertiser, URL, domain, or landing page with precision targeting.
Engagement Metrics: Sort by likes, comments, and shares to identify ads generating real audience response.
Duration Tracking: See how long ads have been running to identify sustained winners worth studying.
Demographic Data: View targeting information including age ranges, genders, and geographic locations for each ad.
Best For
Marketing teams conducting thorough competitive analysis and agencies needing comprehensive market research. Perfect for finding proven creative approaches in your niche or discovering new angles competitors are testing.
Pricing
Plans start at $149 per month with access to the full database and all search features.
3. BigSpy
Best for: Budget-conscious marketers needing multi-platform coverage
BigSpy covers nine advertising networks including Facebook, Instagram, TikTok, and Pinterest with accessible pricing that starts at free.
Where This Tool Shines
The free tier gives you genuine value—limited daily searches that work for occasional research without requiring a monthly commitment. When you need more, paid plans start at just $9 monthly.
The historical tracking shows how competitors evolve their campaigns over time. You can watch a brand's creative strategy shift, revealing what worked and what they abandoned.
Key Features
Multi-Platform Coverage: Search ads across Facebook, Instagram, TikTok, Twitter, Pinterest, and more from a single interface.
Free Tier Access: Get limited daily searches without payment, perfect for occasional competitive checks.
Historical Ad Tracking: See how long ads have been running and track changes to competitor campaigns over time.
Direct Creative Downloads: Save ad images and videos directly to your device for inspiration and analysis.
Chrome Extension: Quickly save ads you discover while browsing social platforms with one-click bookmarking.
Best For
Solo marketers and small businesses that need ad intelligence without major budget allocation. Also valuable for teams wanting to monitor multiple platforms beyond just Meta properties.
Pricing
Free tier with limited searches; paid plans start at $9 monthly for expanded access and additional search credits.
4. PowerAdSpy
Best for: Performance-focused research emphasizing engagement and conversion signals
PowerAdSpy prioritizes engagement metrics and performance indicators across Facebook, Instagram, YouTube, and Google Display Network.
Where This Tool Shines
The engagement filtering goes beyond basic likes to show comments, shares, and overall engagement rates. This reveals which ads spark genuine audience interaction versus passive scrolling.
Landing page analysis connects ad creative to the actual conversion experience. You can see the full funnel—from ad hook to landing page copy—helping you understand why campaigns succeed beyond just the creative itself.
Key Features
Engagement Rate Filtering: Sort by likes, comments, shares, and calculated engagement rates to find ads generating real audience response.
Run Duration Tracking: Identify ads that have been active for extended periods, signaling profitable campaigns worth analyzing.
Bookmark Collections: Organize discovered ads into custom collections for different campaigns, clients, or creative themes.
CTA and Position Filters: Search by specific call-to-action types and ad placement positions to study what drives conversions.
Landing Page Preview: View the complete post-click experience to understand the full conversion path beyond the ad creative.
Best For
Performance marketers focused on conversion optimization and agencies managing multiple client campaigns. Ideal when you need to understand not just what ads look like, but what makes them convert.
Pricing
Plans begin at $49 per month with access to all platforms and advanced filtering capabilities.
5. Minea
Best for: E-commerce brands and dropshippers hunting winning products
Minea specializes in product-focused advertising intelligence, helping e-commerce marketers identify trending items and successful product launch strategies.
Where This Tool Shines
The product success scoring cuts through noise to highlight items gaining traction. You can see which products are getting pushed hard by multiple advertisers—a strong signal of profitability.
Influencer placement tracking reveals which creators are promoting products, giving you partnership ideas and showing which audience segments respond to specific items. The shop identification connects ads directly to suppliers, streamlining product sourcing.
Key Features
Product-Focused Search: Filter specifically for product ads with e-commerce intent rather than wading through brand awareness campaigns.
Influencer Tracking: See which creators are promoting products and analyze their audience engagement patterns.
Shop Identification: Connect ads to actual stores and suppliers, making product sourcing faster for dropshippers.
Multi-Platform Coverage: Track product ads across Facebook, Instagram, TikTok, and Pinterest from one dashboard.
Success Scoring: Algorithm-based scoring highlights products with strong momentum based on ad spend signals and engagement.
Best For
E-commerce businesses, dropshippers, and product marketers looking for trending items and proven product launch strategies. Particularly valuable for finding products before markets become oversaturated.
Pricing
Plans start at $49 monthly with product research tools and influencer tracking included.
6. Meta Ad Library
Best for: Quick competitor checks with 100% accurate data
Meta Ad Library is the official free tool from Meta showing all active advertisements across Facebook and Instagram.
Where This Tool Shines
The data comes directly from Meta's systems, guaranteeing accuracy. When you search an advertiser, you see everything they're currently running—no missing ads or delayed updates.
For political and social issue ads, the library provides spending ranges and impression data. This transparency helps you benchmark what competitors invest in awareness campaigns and understand market saturation levels.
Key Features
Direct Meta Data: 100% accurate information pulled directly from Meta's advertising systems with no third-party interpretation.
Advertiser Search: Look up any business running ads to see their complete active campaign portfolio.
Political Ad Transparency: View spending ranges and impression counts for ads about social issues, elections, or politics.
Zero Cost: Completely free access without registration requirements or usage limits.
All Ad Variations: See every creative variant an advertiser is testing, revealing their split-testing strategy.
Best For
Every marketer running Facebook ads should bookmark this tool. Perfect for quick competitive checks, verifying what competitors claim in their advertising, and understanding market messaging without budget allocation.
Pricing
Completely free with no registration required.
7. Foreplay
Best for: Creative teams organizing swipe files and collaboration
Foreplay functions as a creative swipe file manager, helping teams save, organize, and collaborate on advertising inspiration.
Where This Tool Shines
The Chrome extension saves ads from any platform with one click, building your personal creative library without manual screenshots. Custom tagging lets you categorize by campaign type, creative style, or client needs.
Team collaboration features transform individual inspiration into shared resources. Brief creation tools let you package saved ads with notes and strategy ideas, streamlining creative development from research to execution.
Key Features
Chrome Extension: Save ads from Facebook, Instagram, TikTok, and other platforms with single-click capture.
Custom Organization: Tag ads with custom labels and organize into boards for different projects or themes.
Team Collaboration: Share boards with team members and collaborate on creative strategy with comments and notes.
Brief Creation: Package saved ads into creative briefs with context and strategic direction for designers.
Workflow Integration: Connect your saved inspiration directly into creative development processes.
Best For
Creative teams, agencies managing multiple clients, and in-house marketing departments building systematic creative processes. Ideal when you need to move beyond scattered screenshots into organized creative systems.
Pricing
Plans start at $49 monthly with team collaboration features and unlimited ad saving.
8. SocialPeta
Best for: Global market intelligence and cost benchmarking
SocialPeta provides advertising intelligence across 80+ countries with cost estimates and market trend analysis.
Where This Tool Shines
The global coverage reveals how campaigns differ across markets. You can see how brands adapt creative and messaging for different regions, informing international expansion strategies.
Cost intelligence provides CPI (cost per install) and CPC estimates based on market data. While not exact, these benchmarks help you evaluate whether your campaigns are competitive or overpaying compared to market rates.
Key Features
Global Market Coverage: Track advertising across 80+ countries to understand regional strategy differences.
Cost Intelligence: View estimated cost per install, cost per click, and other performance benchmarks by market.
Trend Analysis: Identify emerging creative trends and messaging patterns before they reach saturation.
App and Game Focus: Specialized tracking for mobile app advertising with install and retention insights.
Audience Intelligence: Demographic and interest data showing who advertisers target in different markets.
Best For
Brands expanding internationally, app developers benchmarking acquisition costs, and agencies managing global campaigns. Particularly valuable for understanding cost structures in new markets before significant budget allocation.
Pricing
Custom pricing based on needs and market coverage requirements. Contact their sales team for quotes.
9. AdEspresso by Hootsuite
Best for: Beginner-friendly campaign management with built-in optimization
AdEspresso combines campaign management with automatic optimization suggestions and easy A/B testing setup.
Where This Tool Shines
The simplified interface removes Facebook Ads Manager complexity, making campaign creation approachable for teams without deep advertising experience. Template suggestions guide you toward proven campaign structures.
Automatic optimization recommendations analyze your campaigns and suggest improvements—essentially providing strategic guidance alongside management tools. The A/B testing setup creates multiple variants without manual duplication work.
Key Features
Easy A/B Testing: Create multiple ad variations with simple controls rather than manual campaign duplication.
Optimization Recommendations: AI-powered suggestions identify opportunities to improve campaign performance.
Performance Analytics: Simplified dashboard showing key metrics without Ads Manager's overwhelming data presentation.
Beginner-Friendly Interface: Streamlined campaign creation that removes unnecessary complexity for new advertisers.
Campaign Templates: Pre-built structures for common campaign types help you start with proven frameworks.
Best For
Small businesses new to Facebook advertising, teams without dedicated media buyers, and marketers wanting simplified campaign management. Works well when you need guidance alongside execution tools.
Pricing
Plans begin at $49 monthly with campaign management and optimization features included.
Finding Your Perfect Match
The right ad intelligence tool depends on what you need to accomplish. For pure competitive research with the deepest database, AdSpy delivers comprehensive coverage worth its premium price. Budget-conscious marketers get surprising value from BigSpy's low-cost plans, while Meta Ad Library provides free quick checks that every advertiser should use.
E-commerce brands hunting winning products should explore Minea's product-focused intelligence. Creative teams building systematic inspiration libraries will find Foreplay's organization tools invaluable. And if you're expanding internationally, SocialPeta's global cost benchmarking helps you enter new markets with realistic expectations.
But here's the shift happening in 2026: the most sophisticated marketers aren't just gathering intelligence—they're using AI to act on it. Platforms like AdStellar AI transform insights into execution, analyzing your proven winners and automatically building optimized campaigns at scale. Instead of manually recreating patterns you discover, AI agents handle everything from targeting strategy to budget allocation based on what actually performs in your account.
Think about your current workflow. How much time do you spend analyzing competitors, identifying winning patterns, then manually building campaigns that replicate those insights? The intelligence gathering might take hours, but the real time sink is execution—setting up multiple ad sets, testing variations, and scaling what works.
Ready to transform your advertising strategy? Start Free Trial With AdStellar AI and be among the first to launch and scale your ad campaigns 10× faster with our intelligent platform that automatically builds and tests winning ads based on real performance data. Let AI handle the execution while you focus on strategy.
