The difference between profitable Facebook campaigns and money pits often comes down to one thing: knowing what your data is actually telling you. Most advertisers are drowning in metrics—impressions, CTR, CPC, ROAS—but starving for insights. What creative angle is driving conversions? Which audience segments are bleeding budget? Where should you double down versus cut losses?
The right performance insights tool doesn't just show you numbers. It connects the dots between ad creative, audience behavior, and business outcomes. It helps you spot patterns before they become problems and opportunities before your competitors do.
Here are the top Facebook ad performance insights tools that transform raw data into actionable intelligence, whether you need AI-powered automation, deep attribution tracking, or custom reporting dashboards.
1. AdStellar AI
Best for: Marketers who want insights that automatically translate into optimized campaigns
AdStellar AI is an AI-powered Meta advertising platform that analyzes your campaign performance and automatically builds optimized variations using seven specialized AI agents.
Where This Tool Shines
AdStellar doesn't just show you which ads perform best—it automatically creates new campaigns based on that intelligence. The platform's seven AI agents (Director, Page Analyzer, Structure Architect, Targeting Strategist, Creative Curator, Copywriter, and Budget Allocator) work together to analyze your historical data and launch new campaigns in under 60 seconds.
The Winners Hub identifies your top-performing ad elements across campaigns, making it simple to reuse proven creatives, headlines, and audiences. Every AI decision comes with full transparency—you see exactly why each agent made specific choices, turning the platform into a learning tool as much as an execution engine.
Key Features
AI Insights Dashboard: Custom goal-based scoring that prioritizes metrics aligned with your business objectives, not vanity numbers.
Winners Hub: Automatically identifies and catalogs your best-performing ad elements for instant reuse in future campaigns.
7 Specialized AI Agents: Each agent handles a specific campaign component, from analyzing your landing page to allocating budgets across ad sets.
Continuous Learning Loop: The system improves with every campaign launch, learning which combinations drive results for your specific business.
Full AI Transparency: See the rationale behind every decision—which data points influenced targeting choices, why certain creatives were selected, how budgets were allocated.
Best For
Digital marketers and agencies managing multiple Meta campaigns who want to move from analyzing data to acting on it. Ideal if you're spending hours manually building campaigns based on performance insights—AdStellar compresses that workflow from hours to minutes while maintaining strategic control.
Pricing
Contact for custom pricing. All plans include unlimited workspaces, making it practical for agencies managing multiple client accounts or businesses running campaigns across different brands.
2. Meta Ads Manager
Best for: Advertisers who want direct access to native Facebook data without third-party tools
Meta Ads Manager is Facebook's native advertising platform providing real-time access to campaign metrics, audience insights, and performance breakdowns.
Where This Tool Shines
As the source of truth for Facebook ad data, Ads Manager gives you unfiltered access to every metric Meta tracks. The customizable columns let you build views that match your specific KPIs, whether you're focused on awareness metrics, conversion tracking, or profitability analysis.
The built-in A/B testing tools make it straightforward to test creative variations, audiences, or placements with statistical confidence. Since it's free and directly integrated with your ad account, there's zero latency between campaign changes and data updates.
Key Features
Real-Time Campaign Data: See performance updates as they happen, with no delay from third-party syncing.
Customizable Metric Views: Build column sets that show exactly the data points you care about, saving views for quick access.
Audience Insights: Demographic and behavioral breakdowns showing who's engaging with your ads and converting.
Native A/B Testing: Test creative, audience, or placement variables with built-in statistical analysis to determine winners.
Breakdown Analysis: Slice performance data by age, gender, placement, device, time of day, and dozens of other dimensions.
Best For
Advertisers who want comprehensive data access without additional costs, or those just starting with Facebook advertising. Also valuable as a baseline tool that you layer with specialized platforms for attribution or automation.
Pricing
Completely free—included with any Meta advertising account.
3. Triple Whale
Best for: E-commerce brands needing accurate attribution across Meta, Google, and other channels
Triple Whale is an attribution platform built specifically for direct-to-consumer brands, featuring first-party tracking and creative analytics designed to solve post-iOS 14.5 measurement challenges.
Where This Tool Shines
Triple Whale's first-party pixel captures conversion data that standard Facebook tracking misses, giving e-commerce brands more accurate ROAS calculations. The Creative Cockpit breaks down performance by individual ad creatives, making it easy to identify which images, videos, or messaging angles drive purchases versus just clicks.
The unified dashboard pulls together Meta, Google Ads, TikTok, and other platforms, showing true customer journey paths across channels. For DTC brands juggling multiple traffic sources, this cross-platform view reveals which channels work together versus which cannibalize each other.
Key Features
First-Party Pixel Tracking: Captures conversion data directly, improving accuracy beyond standard Meta pixel tracking.
Creative Cockpit: Visual dashboard showing which specific ad creatives drive revenue, not just engagement.
Cross-Platform Attribution: Unified view across Meta, Google, TikTok, and other advertising channels.
Customer Journey Visualization: See the actual path customers take from first click to purchase across multiple touchpoints.
Profit and LTV Tracking: Goes beyond ROAS to show true profitability and customer lifetime value by cohort.
Best For
E-commerce brands spending $10,000+ monthly on Facebook ads who need accurate attribution to make confident scaling decisions. Particularly valuable for businesses selling products with longer consideration cycles or multiple touchpoints before purchase.
Pricing
Starts at $129/month for the Starter plan, with pricing tiers based on monthly revenue and feature access.
4. Madgicx
Best for: Performance marketers who want AI-powered creative insights combined with automation
Madgicx is an AI advertising platform that combines creative analysis, audience intelligence, and campaign automation specifically for Facebook and Instagram advertising.
Where This Tool Shines
Madgicx's Creative Insights use AI to analyze which visual elements, messaging themes, and formats drive performance. The system identifies patterns across your ad library—like whether lifestyle imagery outperforms product shots, or whether video ads convert better than static images for specific audience segments.
The Audience Studio segments your audience based on actual performance data rather than demographic assumptions. Combined with Automation Tactics that trigger budget adjustments or campaign changes based on custom rules, Madgicx bridges the gap between insights and action.
Key Features
AI Creative Insights: Automated analysis identifying which creative elements and formats drive the best results.
Audience Studio: Performance-based audience segmentation showing which groups convert versus which drain budget.
Automation Tactics: Custom triggers that automatically adjust budgets, pause underperforming ads, or scale winners.
Ad Copy Insights: Analysis of messaging themes, value propositions, and call-to-action effectiveness.
Cross-Account Benchmarking: Compare your performance against industry averages and similar advertisers.
Best For
Performance marketers managing multiple campaigns who want to move beyond manual optimization. Works well for businesses testing numerous creative variations and audience combinations simultaneously.
Pricing
Starts at $44/month for basic features, with higher tiers unlocking advanced AI analysis and automation capabilities.
5. Northbeam
Best for: Enterprise brands requiring sophisticated multi-touch attribution and incrementality testing
Northbeam is an attribution platform using machine learning for multi-touch attribution, incrementality testing, and media mix modeling designed for brands spending six figures or more on advertising.
Where This Tool Shines
Northbeam goes beyond last-click attribution to show the true contribution of each touchpoint in the customer journey. The machine learning models account for view-through conversions, cross-device behavior, and the interaction effects between different marketing channels.
The incrementality testing features help you understand which campaigns are actually driving new customers versus just capturing demand that would have converted anyway. This distinction becomes critical when scaling—you need to know which budget increases will generate new revenue versus which will just inflate costs.
Key Features
Machine Learning Attribution: Multi-touch models that assign credit across the entire customer journey, not just the last click.
Incrementality Testing: Statistical experiments showing which campaigns drive truly incremental conversions.
Media Mix Modeling: Budget allocation recommendations based on marginal return across all marketing channels.
Click and View-Through Tracking: Captures both direct clicks and impression-based conversions for complete visibility.
Custom Attribution Windows: Define lookback periods that match your actual sales cycle length.
Best For
Enterprise e-commerce brands and DTC companies spending $100,000+ monthly on advertising across multiple channels. Most valuable for businesses with complex customer journeys involving multiple touchpoints before purchase.
Pricing
Custom pricing based on monthly ad spend and data volume. Typically starts around $1,000/month for mid-market brands.
6. Supermetrics
Best for: Data analysts and agencies who need Facebook ad data in spreadsheets or data warehouses
Supermetrics is a data pipeline tool that pulls Facebook ad metrics into Google Sheets, Excel, Looker Studio, BigQuery, Snowflake, and other destinations for custom analysis and reporting.
Where This Tool Shines
Supermetrics solves the "data in too many places" problem by automatically pulling Facebook ad metrics into whatever analysis tool you prefer. The automated refresh scheduling means your reports and dashboards always show current data without manual exports.
The custom query builder lets you specify exactly which metrics, dimensions, and date ranges to pull, creating repeatable data pipelines for recurring reports. For teams building custom attribution models or blending Facebook data with CRM systems, Supermetrics provides the raw data foundation.
Key Features
100+ Data Source Connectors: Pull data from Facebook Ads, Google Ads, LinkedIn, TikTok, and dozens of other platforms.
Multiple Destination Options: Send data to Google Sheets, Excel, Looker Studio, BigQuery, Snowflake, or other data warehouses.
Automated Refresh Scheduling: Set it once and your reports update automatically on your chosen schedule.
Custom Query Builder: Define exactly which metrics and dimensions to pull without unnecessary data bloat.
Historical Data Access: Pull past performance data for trend analysis and year-over-year comparisons.
Best For
Agencies building custom client dashboards, data analysts who need Facebook ad data in their existing BI tools, or businesses with specific reporting requirements that pre-built tools can't accommodate.
Pricing
Starts at $39/month per data source connector. Most users need multiple connectors, so actual costs typically range from $100-$300/month depending on how many platforms you're pulling data from.
7. Whatagraph
Best for: Marketing agencies needing automated client reporting with white-label branding
Whatagraph is a visual reporting platform built specifically for agencies, featuring drag-and-drop report builders and automated delivery to clients.
Where This Tool Shines
Whatagraph eliminates the hours agencies spend building monthly client reports. The drag-and-drop builder makes it simple to create visually polished reports that blend Facebook ad data with Google Analytics, email marketing metrics, and other sources into unified performance stories.
The automated scheduling means reports get delivered to clients without anyone remembering to hit send. White-label branding options let you present reports under your agency's brand, and the pre-built templates give you professional starting points that you can customize per client.
Key Features
Drag-and-Drop Report Builder: Create custom reports without coding or design skills.
Automated Report Delivery: Schedule reports to send automatically daily, weekly, or monthly.
White-Label Branding: Add your agency logo, colors, and domain for fully branded client deliverables.
Cross-Platform Data Blending: Combine Facebook Ads data with Google Analytics, email platforms, and other sources in single reports.
Pre-Built Templates: Start with professionally designed templates for common reporting needs, then customize as needed.
Best For
Marketing agencies managing 5+ client accounts who spend significant time on monthly reporting. The time savings compound quickly when you're building similar reports for multiple clients each month.
Pricing
Starts at $199/month for the Professional plan, which includes 10 data sources and 5 users. Higher tiers add more data sources and team seats.
8. Hyros
Best for: High-ticket businesses and info products with long sales cycles or phone conversions
Hyros is an attribution platform specializing in long-funnel tracking, particularly for businesses that convert customers through phone calls, webinars, or multi-step application processes.
Where This Tool Shines
Hyros excels at tracking conversions that happen offline or through channels standard pixels can't capture. The call tracking attribution connects phone conversions back to the specific Facebook ad that generated the call, solving a major blind spot for high-ticket businesses.
For businesses with 30-90 day sales cycles involving multiple touchpoints, Hyros's long-funnel tracking maintains the connection between initial ad click and eventual purchase. The AI optimization recommendations use this complete attribution data to suggest which campaigns to scale versus which to cut.
Key Features
Call Tracking Attribution: Connect phone conversions back to the specific ads that generated them.
Long-Funnel Multi-Touch Tracking: Maintain attribution accuracy across sales cycles lasting weeks or months.
AI Optimization Recommendations: Suggestions for budget allocation based on true conversion attribution.
Print Tracking: Unique feature for businesses using direct mail alongside digital advertising.
CRM and Payment Processor Integration: Connect with Stripe, ClickFunnels, GoHighLevel, and other platforms to track full revenue.
Best For
Coaching businesses, B2B services, info products, and other high-ticket offers where customers convert through phone calls, applications, or long consideration periods. Less valuable for e-commerce brands with simple online checkout flows.
Pricing
Starts at $99/month for basic tracking, with pricing scaling based on tracked conversions and call volume. Most businesses with significant phone sales pay $300-$500/month.
9. Cometly
Best for: Advertisers needing accurate iOS tracking through server-side attribution
Cometly is a server-side attribution platform that uses first-party data collection to maintain tracking accuracy despite iOS privacy changes and cookie restrictions.
Where This Tool Shines
Cometly's server-side tracking architecture captures conversion data that browser-based pixels miss, particularly from iOS users who've opted out of tracking. The real-time attribution updates mean you see accurate ROAS data within minutes of conversions happening, not hours or days later.
The first-party data collection approach future-proofs your tracking against ongoing privacy changes. As browsers and operating systems continue restricting third-party cookies and pixels, server-side tracking becomes increasingly critical for maintaining measurement accuracy.
Key Features
Server-Side Tracking: Captures conversions through first-party data collection, bypassing browser-based tracking limitations.
Real-Time Attribution Updates: See accurate conversion data within minutes, enabling faster optimization decisions.
First-Party Data Collection: Own your tracking data directly rather than relying on third-party pixels.
Multi-Platform Support: Track conversions across Meta, Google Ads, TikTok, and other advertising platforms.
AdStellar AI Integration: Direct integration with AdStellar AI for combining accurate attribution with automated campaign building.
Best For
E-commerce brands and lead generation businesses experiencing significant iOS traffic who've seen Facebook's reported conversions drop since iOS 14.5. Most valuable for businesses where 40%+ of traffic comes from iOS devices.
Pricing
Starts at $199/month, with pricing tiers based on monthly tracked conversions and order volume.
Finding Your Perfect Match
The right insights tool depends on what question you're actually trying to answer. If you're asking "What's working and how do I do more of it automatically?"—AdStellar AI analyzes your data and launches optimized campaigns without manual building. If you're asking "Which ads are truly profitable after all costs?"—Triple Whale or Northbeam provide the attribution clarity e-commerce brands need.
Agencies juggling multiple client accounts benefit most from Supermetrics or Whatagraph for custom reporting workflows. High-ticket businesses converting through phone calls should prioritize Hyros's call tracking capabilities. And if you're just starting or need baseline data access, Meta Ads Manager provides comprehensive native insights at zero cost.
Many sophisticated advertisers layer multiple tools—using native Meta data as the foundation, adding specialized attribution for accurate ROAS calculation, and potentially incorporating automation platforms to act on those insights faster. The key is starting with your biggest pain point. Is it understanding which creatives drive results? Tracking true conversion attribution across devices? Automating the process of turning insights into new campaigns?
The best tool isn't necessarily the most expensive or feature-rich—it's the one that solves your specific measurement challenge and fits your workflow. Start with one platform that addresses your primary need, then expand your stack as your advertising sophistication grows.
Ready to transform your advertising strategy? Start Free Trial With AdStellar AI and be among the first to launch and scale your ad campaigns 10× faster with our intelligent platform that automatically builds and tests winning ads based on real performance data.
