Running Facebook ads without proper reporting is like driving blindfolded—you might move forward, but you have no idea if you're heading in the right direction. Every day, advertisers pour thousands of dollars into campaigns while struggling to answer basic questions: Which audiences actually convert? What creative variations drive the lowest cost per acquisition? How do Facebook conversions connect to actual revenue?
The challenge isn't lack of data—Facebook's Ads Manager provides mountains of metrics. The problem is transforming that data into actionable intelligence. When you're managing multiple campaigns across different ad accounts, manually pulling reports becomes a full-time job. By the time you've compiled last week's performance data into a spreadsheet, market conditions have already shifted.
Modern facebook advertising reporting software solves this intelligence gap by automatically aggregating campaign data, connecting ad spend to revenue outcomes, and surfacing optimization opportunities in real-time. The best platforms go beyond basic dashboards—they use AI to identify performance patterns, predict campaign trajectories, and even automate optimization decisions based on your goals.
This guide examines the 10 most powerful Facebook advertising reporting software platforms available in 2026. We've evaluated each based on automation capabilities, attribution accuracy, ease of use, and ability to drive actual performance improvements—not just prettier charts. Whether you're an agency managing dozens of client accounts or an in-house team scaling a single brand, you'll find the right reporting solution for your specific needs.
1. AdStellar AI
Best for: Advertisers who want AI to automatically optimize campaigns based on performance data, not just report on results
AdStellar AI represents the next evolution of Facebook advertising reporting—a platform that doesn't just show you what happened, but actively improves your campaigns based on performance insights.
Where This Tool Shines
AdStellar AI transforms reporting from a retrospective exercise into a proactive optimization engine. The platform continuously analyzes your top-performing creatives, headlines, and audience segments, then automatically builds and launches new ad variations designed to replicate that success.
Instead of spending hours reviewing reports and manually creating new campaigns, AdStellar's AI identifies winning patterns and scales them for you. This approach is particularly powerful for advertisers running multiple campaigns simultaneously—the AI learns from performance across all your ads and applies those insights systematically.
The platform excels at finding non-obvious optimization opportunities that human analysts might miss when reviewing standard performance metrics. While traditional reporting tools tell you which campaigns performed well yesterday, AdStellar uses that data to automatically create tomorrow's winning campaigns.
Key Features & Capabilities
AI Campaign Builder: Automatically creates new ad variations based on your best-performing campaigns, testing different creative and audience combinations at scale.
Performance Pattern Recognition: Identifies which creative elements, headlines, and targeting parameters consistently drive the lowest cost per acquisition.
Automated Launch & Testing: Builds, tests, and launches new campaign variations without manual intervention, accelerating your testing velocity from weeks to days.
Cross-Campaign Learning: Applies performance insights from one campaign to improve others, creating a continuously improving advertising system.
Real-Time Optimization Alerts: Surfaces actionable recommendations when the AI identifies opportunities to improve campaign performance.
Unified Performance Dashboard: Consolidates metrics across all campaigns with AI-generated insights highlighting what's working and what needs attention.
Best For / Ideal Users
AdStellar AI is ideal for performance marketers and agencies who want to scale their Facebook advertising without proportionally scaling their team. The platform works best for advertisers managing 10+ active campaigns who struggle to manually test enough variations to find optimal combinations.
It's particularly valuable for businesses with proven offers looking to systematically improve efficiency rather than those still searching for product-market fit. Media buyers who understand their target audience but need help discovering which creative and messaging combinations resonate best will find the most value.
Pricing
AdStellar AI offers tiered pricing from $49 to $399 per month based on ad spend volume and number of campaigns managed, making it accessible for various business sizes from growing startups to established enterprises.
2. Cometly
Best for: Accurate multi-touch attribution that connects Facebook ad clicks to actual revenue across the entire customer journey
Cometly is a marketing attribution platform that uses AI-powered insights to track the true impact of your Facebook campaigns across every touchpoint, from first click to final purchase.
Where This Tool Shines
Cometly excels at solving the attribution puzzle that's plagued Facebook advertisers since iOS 14.5 turned tracking into a guessing game. The platform captures every touchpoint in your customer's journey using server-side tracking that bypasses browser-based limitations, showing you which Facebook ads actually drive revenue rather than just reported conversions.
This is particularly powerful for businesses with longer sales cycles where customers interact with multiple ads before purchasing. While Facebook's native reporting might show a conversion happened, Cometly reveals the complete story—which initial ad sparked interest, which retargeting campaign kept them engaged, and which final touchpoint sealed the deal. The platform feeds this accurate data back to Facebook's AI, helping the algorithm optimize more effectively than it could with incomplete information.
Key Features & Capabilities
AI-Powered Recommendations: Analyzes performance patterns across all touchpoints and surfaces actionable insights about which campaigns deserve more budget.
Real-Time Performance Tracking: Monitors ad performance as it happens, connecting spend directly to actual revenue in your payment processor rather than estimated conversion values.
Unified Data Tracking: Consolidates marketing and sales data in one place, showing how Facebook ads contribute to overall business outcomes alongside other channels.
Multi-Touch Attribution Models: Distributes revenue credit across multiple Facebook touchpoints throughout the customer journey, not just last-click attribution that misses the bigger picture.
AI Ads Manager Integration: Feeds improved conversion data back to Facebook's optimization algorithm, helping it make better automated bidding and targeting decisions.
Best For / Ideal Users
Cometly is perfect for e-commerce businesses and lead generation companies spending $10,000+ monthly on Facebook ads who need attribution accuracy to make confident scaling decisions. It's particularly valuable for businesses with multi-step funnels or longer consideration cycles where Facebook's native 7-day attribution window misses conversions that happen weeks after the initial ad interaction.
The platform works best for advertisers who've struggled with Facebook's reported ROAS not matching actual business results, or those running multiple campaigns simultaneously who need clarity on which efforts truly drive bottom-line revenue.
Pricing
Cometly offers custom pricing based on your monthly tracked revenue and attribution complexity. The platform typically delivers ROI through improved optimization decisions rather than replacing existing reporting tools.
3. Supermetrics
Best for: Automated data integration that pulls Facebook ad data into your preferred reporting tools like Google Sheets, Data Studio, or Excel
Supermetrics acts as the data pipeline between Facebook Ads Manager and your reporting environment, automating the tedious process of exporting and formatting campaign data.
Where This Tool Shines
Supermetrics solves the data aggregation problem for advertisers who prefer building custom reports in familiar tools rather than learning new dashboard interfaces. The platform automatically pulls Facebook ad data into Google Sheets, Excel, Data Studio, Looker, or dozens of other destinations on a schedule you define.
This is particularly powerful for agencies creating standardized client reports or in-house teams with existing reporting workflows. Instead of manually exporting CSV files and reformatting data every week, Supermetrics handles the entire process automatically—your reports update themselves while you focus on analysis and optimization.
The platform excels at combining Facebook data with other marketing channels, enabling true cross-platform performance analysis. You can pull Facebook Ads alongside Google Ads, LinkedIn, Instagram, and 100+ other sources into a single unified report. This cross-platform capability helps you understand how Facebook fits into your broader marketing strategy rather than analyzing it in isolation.
Key Features & Capabilities
Automated Data Refresh: Schedules automatic updates so your reports always reflect current campaign performance without manual exports.
Multi-Account Management: Pulls data from unlimited Facebook ad accounts into a single reporting destination for consolidated analysis.
Custom Metric Selection: Choose exactly which Facebook metrics to include in your reports, from basic impressions to advanced conversion data.
Historical Data Access: Retrieves past campaign performance for trend analysis and year-over-year comparisons.
Cross-Platform Integration: Combines Facebook data with Google Ads, LinkedIn, Instagram, and 100+ other marketing platforms in unified reports.
Template Library: Pre-built report templates for common use cases that you can customize to your specific needs.
Best For / Ideal Users
Supermetrics is ideal for agencies managing multiple client accounts who need standardized reporting workflows. If you're creating the same type of report for 10+ clients every month, Supermetrics eliminates hours of manual data compilation.
It's also perfect for data-savvy marketers who prefer building custom dashboards in tools they already know rather than learning new platform interfaces. If your team lives in Google Sheets or has invested in building Looker dashboards, Supermetrics feeds those existing workflows.
The platform is particularly valuable when you need to combine Facebook data with other marketing channels—email, search, social, and analytics platforms—into comprehensive cross-channel reports.
4. Triple Whale
Best for: E-commerce brands using Shopify who want a unified dashboard showing how Facebook ads drive actual store revenue
Triple Whale is purpose-built for Shopify stores, providing a centralized dashboard that connects Facebook ad performance directly to store revenue, inventory, and customer lifetime value.
Where This Tool Shines
Triple Whale excels at giving e-commerce operators a complete picture of their business in a single dashboard, with Facebook ad performance contextualized alongside inventory levels, customer acquisition costs, and profit margins. The platform automatically syncs with Shopify to show which Facebook campaigns drive the most valuable customers, not just the most conversions.
This is particularly powerful for stores managing multiple product lines—you can see which ads drive sales of high-margin products versus low-margin ones. Triple Whale's strength lies in its e-commerce-specific metrics like blended ROAS, customer cohort analysis, and inventory-aware campaign recommendations that prevent you from scaling ads for out-of-stock products.
Key Features & Capabilities
Shopify Native Integration: Automatically syncs store data to show true revenue and profit per Facebook campaign without manual data entry.
Blended ROAS Tracking: Calculates return on ad spend across all marketing channels to show Facebook's true contribution to revenue.
Customer Cohort Analysis: Tracks lifetime value of customers acquired through different Facebook campaigns to identify most valuable audiences.
Pixel Health Monitoring: Alerts you to tracking issues that could impact Facebook's optimization algorithm before they affect performance.
Creative Performance Insights: Shows which ad creatives drive the highest average order value and customer retention rates.
Inventory-Aware Alerts: Warns you when high-performing campaigns are promoting products with low stock levels.
Best For / Ideal Users
Triple Whale is perfect for Shopify store owners and e-commerce operators who need to understand how Facebook ads impact overall business profitability, not just campaign-level metrics. It's particularly valuable for stores with multiple product lines and complex inventory management needs.
The platform works best for growing e-commerce brands that have moved beyond basic reporting and need to connect advertising performance to actual business outcomes like profit margins and customer lifetime value.
Pricing
Triple Whale pricing starts at $129/month for stores doing up to $100,000 in monthly revenue, with higher tiers based on store size. All plans include unlimited users and full feature access.
5. Madgicx
Best for: AI-powered audience insights and automated campaign optimization specifically designed for Facebook and Instagram advertising
Madgicx is an agentic Meta ads management platform that runs Facebook campaigns autonomously, using AI to optimize ad performance and generate converting creatives automatically.
Where This Tool Shines
Madgicx excels at autonomous campaign management, functioning as an AI performance marketer that makes optimization decisions without constant human oversight. The platform continuously analyzes your Facebook ad performance and automatically adjusts budgets, bids, and targeting based on real-time data patterns. This is particularly powerful for advertisers managing multiple ad sets simultaneously—instead of manually monitoring each one and making incremental adjustments, Madgicx's AI identifies underperforming segments and reallocates spend to winners automatically.
The platform's strength lies in its agentic approach to Meta advertising. Rather than simply reporting what happened, Madgicx actively manages your campaigns by launching new audience combinations, adjusting bid strategies, and even generating creative variations that align with your best-performing ads. This autonomous operation is especially valuable for performance marketers who need to scale campaigns efficiently without proportionally scaling their team's manual optimization workload.
Key Features & Capabilities
Autonomous Campaign Management: AI runs your Facebook ads independently, making budget and bid adjustments based on performance goals without requiring manual intervention for routine optimization decisions.
AI Creative Generation: Automatically produces ad creative variations that convert, analyzing your top performers to generate new versions that maintain winning elements while testing fresh approaches.
Intelligent Audience Discovery: Identifies high-performing audience segments within your campaigns and automatically creates new targeting combinations to test, expanding your reach to similar profitable segments.
Real-Time Budget Optimization: Dynamically shifts ad spend from underperforming ad sets to winners throughout the day, maximizing return on ad spend without waiting for end-of-day manual reviews.
Performance Anomaly Detection: Alerts you immediately when campaign performance deviates from expected patterns, helping you catch tracking issues or market shifts before they significantly impact results.
Meta Ad Intelligence Dashboard: Consolidates Facebook and Instagram performance metrics with AI-generated insights that highlight specific optimization opportunities rather than just displaying raw data.
Best For / Ideal Users
Madgicx is ideal for performance marketers and digital agencies managing substantial Facebook ad budgets who want AI assistance in day-to-day optimization decisions. The platform works best for advertisers running multiple campaigns simultaneously who struggle to manually optimize each ad set effectively throughout the day.
It's particularly valuable for businesses that have proven offers and are focused on scaling efficiency rather than those still testing product-market fit.
6. Hyros
Best for: Advanced attribution tracking for businesses with complex funnels, multiple traffic sources, and high-ticket offers where conversions happen offline or across extended timeframes
Hyros specializes in accurate conversion tracking for businesses where Facebook's native attribution falls short, particularly those with phone sales, multi-step funnels, or long sales cycles that extend beyond Facebook's standard tracking windows.
Where This Tool Shines
Hyros excels at tracking conversions that happen outside Facebook's visibility—phone calls, in-person sales, and purchases that occur weeks after the initial ad click. The platform uses advanced fingerprinting technology to follow customers across devices and touchpoints, attributing revenue to the correct Facebook campaign even when conversions happen offline.
This is particularly powerful for businesses selling high-ticket products or services where the customer journey involves multiple interactions before purchase. A prospect might click your Facebook ad on their phone during lunch, research on their laptop that evening, then call your sales team three days later to close a $5,000 deal. Facebook's native tracking would miss this conversion entirely, but Hyros connects all the dots.
The platform's strength lies in its ability to track partial conversions and assign fractional value to different touchpoints. Instead of crediting only the final interaction, Hyros shows you which Facebook ads initiate valuable customer relationships even if they don't immediately drive purchases. This reveals the true value of top-of-funnel campaigns that traditional last-click attribution undervalues.
Key Features & Capabilities
Call Tracking Integration: Attributes phone call conversions back to specific Facebook ads, crucial for service businesses and high-ticket offers where phone conversations close deals.
Cross-Device Attribution: Follows customers who click ads on mobile but purchase on desktop, capturing conversions Facebook might miss due to device switching.
Offline Conversion Tracking: Connects in-person sales and offline events back to the Facebook campaigns that initiated the customer journey.
Multi-Touch Revenue Attribution: Distributes revenue credit across multiple Facebook touchpoints rather than last-click only, revealing which campaigns assist conversions.
Funnel Stage Tracking: Shows which campaigns drive leads into different stages of your sales process, not just final conversions, helping you optimize for pipeline quality.
AI-Powered Optimization Recommendations: Suggests campaign adjustments based on complete attribution data rather than Facebook's limited visibility into your full conversion funnel.
Best For / Ideal Users
Hyros is perfect for businesses with complex sales processes, high-ticket offers, or significant offline conversion components. It's particularly valuable for companies spending $20,000+ monthly on Facebook ads where attribution accuracy directly impacts scaling decisions.
7. Whatagraph
Best for: Marketing agencies that need automated, white-labeled client reporting combining Facebook data with other marketing channels
Whatagraph is an AI-powered marketing intelligence platform that transforms complex Facebook ad data into client-ready reports automatically, eliminating the manual compilation work that typically consumes hours of agency time each week.
Where This Tool Shines
Whatagraph excels at solving the agency reporting bottleneck—how to efficiently create professional, comprehensive reports for dozens of clients without dedicating entire days to data compilation. The platform automatically pulls Facebook ad performance alongside data from Google Analytics, Instagram, LinkedIn, and 40+ other marketing platforms into customizable report templates that update on your schedule.
This is particularly valuable for agencies with standardized reporting processes who need to deliver consistent insights across different client accounts. Whatagraph's strength lies in its white-labeling capabilities and report automation—once you build a template, it generates updated reports automatically, ready to send to clients without additional work. The platform's AI-powered Whatagraph IQ feature goes beyond basic data display by surfacing insights and anomalies that might otherwise go unnoticed in manual reviews.
Key Features & Capabilities
Automated Report Generation: Schedules automatic report creation and delivery so clients receive updated performance insights without manual work from your team.
White-Label Customization: Fully brands reports with your agency logo, colors, and custom messaging for professional client deliverables that reinforce your brand.
Cross-Platform Data Integration: Combines Facebook data with 40+ other marketing platforms in unified reports showing complete campaign performance across channels.
Custom Metric Calculations: Creates calculated fields and custom KPIs specific to each client's business goals beyond standard Facebook metrics.
Client-Ready Templates: Pre-built report templates designed for marketers that require no technical expertise to customize and deploy.
AI-Powered Insights: Whatagraph IQ automatically identifies performance trends, anomalies, and optimization opportunities across your Facebook campaigns.
Best For / Ideal Users
Whatagraph is perfect for marketing agencies managing multiple client accounts who need standardized, professional reporting workflows. It's particularly valuable for agencies that bill for reporting services or want to reduce the time spent on manual report compilation.
The platform works best for teams that need to combine Facebook performance with other marketing channels in unified client reports, and for agencies that want to maintain brand consistency across all client deliverables.
Pricing
Whatagraph offers a free tier to start, with paid plans scaling based on the number of data sources, users, and reporting features required.
Putting It All Together
The right Facebook advertising reporting software depends on what you're trying to achieve. If you want AI that doesn't just report but actively optimizes your campaigns, AdStellar AI automatically builds and launches winning ad variations based on performance patterns. For attribution accuracy in a privacy-first world, Cometly tracks the complete customer journey from first click to final purchase. Agencies managing multiple clients will find Whatagraph's automated white-label reporting invaluable, while Shopify stores benefit from Triple Whale's e-commerce-specific insights.
The common thread among these top platforms? They all transform raw Facebook data into actionable intelligence rather than just prettier dashboards. The best reporting software eliminates manual work, surfaces optimization opportunities you'd otherwise miss, and connects ad performance to actual business outcomes.
Start by identifying your biggest reporting pain point. If you're drowning in manual campaign creation and optimization, AI-powered platforms like AdStellar AI can automate that entire workflow. If attribution accuracy is your challenge, tools like Cometly or Hyros provide the tracking precision you need. For agencies, prioritize white-label reporting and multi-account management capabilities.
The advertising landscape continues evolving rapidly, with privacy changes and platform updates constantly shifting the ground beneath us. The reporting tools that will serve you best in 2026 and beyond are those that adapt automatically, learn from your performance data, and help you stay ahead of changes rather than constantly reacting to them. Get Started With AdStellar AI to experience how AI-powered reporting and optimization can transform your Facebook advertising results.
