Managing Facebook ads for multiple clients means juggling different budgets, creative strategies, and performance goals—all while keeping your own costs predictable. The wrong software choice can quietly eat into your margins through percentage-based fees, per-seat charges that multiply with your team, or hidden overage costs that spike when clients scale. For agencies, pricing structure matters as much as features: a tool that costs $200/month for one client might balloon to $2,000/month across ten accounts, depending on how they bill.
This breakdown compares nine leading Facebook ad software options through an agency lens. We've focused on the metrics that actually impact your bottom line: how they charge (flat-rate vs. percentage-of-spend vs. per-seat), whether they support unlimited client accounts, and what hidden costs emerge as you scale. Whether you're managing three local businesses or thirty e-commerce brands, understanding these pricing models helps you calculate true ROI before signing a contract.
1. AdStellar AI
Best for: Agencies prioritizing speed, AI automation, and predictable flat-rate pricing without ad spend percentages
AdStellar AI uses seven specialized AI agents to autonomously plan, build, and launch complete Meta ad campaigns in under 60 seconds.
Where This Tool Shines
The platform's biggest advantage for agencies is its unlimited workspace model—you can manage any number of clients without per-account fees stacking up. Each AI agent handles a specific role (Director, Page Analyzer, Structure Architect, Targeting Strategist, Creative Curator, Copywriter, Budget Allocator), eliminating the manual campaign building that typically consumes hours per client.
The Winners Hub feature lets you build a library of proven ad elements across clients, then instantly deploy variations to new campaigns. This reusability becomes exponentially valuable as your client roster grows—what worked for one e-commerce client can inform strategy for similar accounts in seconds.
Key Features
7 AI Agents: Each agent specializes in one campaign element, from audience targeting to budget allocation, working together to build complete campaigns.
Unlimited Workspaces: Manage any number of client accounts without additional per-account fees or workspace limitations.
Bulk Ad Launch: Deploy multiple campaign variations simultaneously, cutting manual build time by up to 20× compared to traditional methods.
AI Insights Dashboard: Custom scoring system analyzes performance against your specific goals, surfacing optimization opportunities automatically.
Winners Hub: Reuse proven creatives, headlines, and targeting from successful campaigns across your entire client portfolio.
Best For
Agencies managing 5+ clients who need to scale campaign production without scaling headcount. Particularly valuable for teams tired of percentage-based fees that erode margins on high-spend accounts, or per-seat licensing that punishes team growth.
Pricing
Flat-rate subscription model with no percentage of ad spend fees. Check their pricing page for current plan tiers—the predictable cost structure makes client profitability calculations straightforward.
2. Madgicx
Best for: Agencies needing advanced AI audience targeting and creative performance insights
Madgicx combines AI-powered audience segmentation with automated creative analysis to optimize Facebook ad performance.
Where This Tool Shines
Madgicx's AI Audiences feature automatically clusters your best-performing audience segments, then creates lookalikes and exclusions without manual analysis. For agencies managing diverse client industries, this saves the hours typically spent building custom audiences from scratch for each account.
The creative insights dashboard breaks down which ad elements (images, headlines, CTAs) drive performance across campaigns. When a client asks why certain ads outperform others, you can point to specific data rather than guesswork.
Key Features
AI Audience Targeting: Automatically identifies and creates high-performing audience segments based on historical campaign data.
Creative Insights: Analyzes ad performance by individual elements (images, copy, CTAs) to surface what actually drives conversions.
Automation Rules: Custom triggers for pausing underperformers, scaling winners, or adjusting budgets based on performance thresholds.
Cross-Account Reporting: Unified dashboard view across all client accounts with customizable metrics and white-label options.
Budget Optimization: Automatically reallocates spend toward best-performing ad sets based on your specified goals.
Best For
Mid-size agencies (3-15 clients) focused on testing and optimization who want AI assistance without building everything from scratch. Works well for teams with junior media buyers who need guidance on audience strategy.
Pricing
Tiered pricing based on monthly ad spend, starting around $44/month for accounts spending under $1,000. Costs increase with spend levels—calculate your total across all clients to avoid surprises.
3. Revealbot
Best for: Agencies that live in automation rules and need granular control over campaign adjustments
Revealbot provides a powerful rules engine for automating Facebook and Instagram ad optimizations with bulk editing capabilities.
Where This Tool Shines
The automation rules system lets you create complex "if-this-then-that" workflows that would take hours to execute manually. For example: pause ad sets with CPA above $50 after 100 conversions, then automatically create a duplicate with adjusted targeting. These rules run continuously across all client accounts.
Bulk editing becomes crucial when you're managing campaigns at scale. Change budgets across 50 ad sets simultaneously, or update UTM parameters across an entire campaign structure in one action instead of clicking through Meta's interface repeatedly.
Key Features
Advanced Automation Rules: Build multi-condition workflows that automatically adjust bids, budgets, targeting, or pause underperformers based on performance metrics.
Bulk Editing Tools: Modify multiple campaigns, ad sets, or ads simultaneously instead of one-by-one manual changes.
Slack/Email Alerts: Real-time notifications when campaigns hit performance thresholds or automation rules trigger actions.
Custom Metrics: Create calculated fields combining multiple data points (like ROAS × conversion rate) for more nuanced optimization triggers.
A/B Testing: Automated split testing with statistical significance tracking to identify true winners versus random variance.
Best For
Agencies with experienced media buyers who want to codify their optimization strategies into automated workflows. Particularly valuable for teams managing high-volume accounts where manual monitoring isn't scalable.
Pricing
Per-account pricing structure with agency discounts available for multiple accounts. Plans start around $99/month per connected ad account—contact their sales team for volume pricing if managing 5+ clients.
4. AdEspresso by Hootsuite
Best for: Agencies prioritizing client-friendly reports and straightforward A/B testing without technical complexity
AdEspresso simplifies Facebook ad management with intuitive A/B testing and white-label reporting designed for agency workflows.
Where This Tool Shines
The white-label PDF reports are genuinely client-ready without additional formatting work. Pull performance data, add your agency branding, and send directly to clients—no exporting to PowerPoint or manually building charts. For agencies billing hourly, this alone saves 2-3 hours per client monthly.
A/B testing setup is more intuitive than Meta's native split testing. Create variations across images, headlines, audiences, or placements with a visual interface, then let AdEspresso track statistical significance automatically. When a client questions why you're testing, the clear reporting makes the value obvious.
Key Features
Intuitive A/B Testing: Visual interface for creating ad variations across multiple elements with automatic significance tracking.
White-Label Reports: Customizable PDF reports with your agency branding, ready to send directly to clients without additional formatting.
Campaign Templates: Save successful campaign structures and deploy them to new clients with a few clicks instead of rebuilding from scratch.
Team Collaboration: Role-based permissions let you control which team members can edit campaigns versus just view performance.
Grid Composer: Create multiple ad variations in a spreadsheet-like interface, then launch them all simultaneously.
Best For
Agencies with 3-10 clients who value simplicity and client communication over advanced automation. Ideal for teams where account managers need to pull reports themselves without relying on technical staff.
Pricing
Flat monthly fee with tiers based on ad spend levels, starting around $49/month for lower-spend accounts. The pricing jumps at spend thresholds—verify which tier covers your aggregate client spending.
5. Smartly.io
Best for: Enterprise agencies managing $100K+ monthly budgets with complex creative automation needs
Smartly.io provides enterprise-grade creative automation and campaign management for high-spend advertisers across multiple platforms.
Where This Tool Shines
Dynamic creative optimization at this level means automatically generating hundreds of ad variations from creative templates, then letting the platform's AI determine which combinations perform best. For e-commerce clients with large product catalogs, this eliminates the manual work of building individual ads for each product or audience segment.
The workflow automation extends beyond just ad optimization—you can build approval processes, automate creative production handoffs, and integrate with external tools like Google Analytics or data warehouses. This becomes essential when managing campaigns for Fortune 500 clients with complex stakeholder requirements.
Key Features
Dynamic Creative Optimization: Automatically generate and test thousands of ad variations from creative templates, optimizing combinations in real-time.
Automated Workflows: Build custom approval chains, creative production processes, and campaign launch sequences tailored to enterprise requirements.
Cross-Platform Management: Unified interface for Facebook, Instagram, Snapchat, Pinterest, and TikTok campaigns with consistent reporting.
Advanced Reporting: Custom dashboards with data warehouse integration for combining ad performance with CRM or sales data.
Creative Hub: Centralized asset management with version control and collaboration tools for large creative teams.
Best For
Enterprise agencies managing Fortune 500 clients or multiple high-spend accounts where creative production is a bottleneck. The feature set justifies the cost only when managing substantial budgets—likely overkill for agencies with mostly small business clients.
Pricing
Percentage-of-spend pricing model, typically structured for agencies managing $100K+ monthly ad budgets. Contact their enterprise sales team for specific rates—expect the percentage to decrease at higher spend levels.
6. Qwaya
Best for: Agencies needing straightforward scheduling and template-based campaign deployment
Qwaya focuses on core Facebook ad management with scheduling, templates, and A/B testing without excessive complexity.
Where This Tool Shines
The scheduling functionality lets you plan entire campaign calendars in advance—particularly useful for agencies managing seasonal clients or coordinating launches across multiple accounts. Set campaigns to start and stop at specific times without manual intervention, then adjust budgets on predetermined schedules.
Campaign templates become valuable when you're running similar strategies across multiple clients. Build a proven lead generation campaign structure once, save it as a template, then deploy variations to new clients in minutes instead of hours.
Key Features
Ad Scheduling: Plan campaign start/stop times and budget adjustments in advance, with calendar view for managing launches across clients.
Campaign Templates: Save successful campaign structures and reuse them across accounts with customizable variables for client-specific details.
A/B Split Testing: Standard split testing functionality with performance comparison and winner selection based on your chosen metrics.
Google Analytics Integration: Connect GA data to see post-click behavior and attribute conversions beyond Facebook's pixel tracking.
Collaboration Tools: Team permissions and approval workflows for agencies with multiple staff members accessing client accounts.
Best For
Small to mid-size agencies (2-8 clients) who want reliable core functionality without paying for advanced features they won't use. Works well for teams that value scheduling and templates over AI automation.
Pricing
Per-user monthly pricing model starting around $149/month per user. Calculate costs based on how many team members need access—this structure can become expensive as your team grows beyond 3-4 people.
7. Socioh
Best for: Agencies specializing in e-commerce clients with dynamic product ad needs
Socioh specializes in Facebook dynamic product ads with automated catalog management and branded templates for e-commerce.
Where This Tool Shines
Dynamic product ads typically look generic and template-driven, but Socioh lets you create branded DPA templates that match each client's visual identity. For agencies managing multiple e-commerce brands, this customization makes ads look hand-crafted rather than automated—improving both performance and client satisfaction.
The catalog management tools automatically sync with Shopify, WooCommerce, or other e-commerce platforms, then handle product feed optimization without manual spreadsheet work. When clients add new products or update pricing, the changes flow through to ads automatically.
Key Features
Dynamic Product Ads: Automated DPA creation and management with real-time catalog syncing from e-commerce platforms.
Catalog Management: Automatic product feed optimization with rules for excluding out-of-stock items or prioritizing high-margin products.
Branded DPA Templates: Customizable dynamic ad designs that match each client's brand guidelines instead of generic templates.
Retargeting Automation: Pre-built retargeting sequences for cart abandoners, product viewers, and past purchasers with dynamic product recommendations.
Performance Analytics: Product-level reporting showing which items drive the most revenue and ROAS from your ad campaigns.
Best For
Agencies focused on e-commerce clients where dynamic product ads represent a significant portion of ad spend. Less relevant if your client roster is primarily lead generation or service-based businesses.
Pricing
Spend-based pricing tailored for e-commerce advertisers. Contact their team for agency-specific rates—pricing typically scales with total catalog size and monthly ad spend across your clients.
8. Adzooma
Best for: Agencies managing cross-platform campaigns across Facebook, Google, and Microsoft Ads
Adzooma provides unified management for Facebook, Google Ads, and Microsoft Advertising with automated optimization suggestions.
Where This Tool Shines
The cross-platform approach means you're not juggling separate tools for Facebook versus Google campaigns. For agencies managing full digital strategies across multiple channels, having one dashboard for all paid media simplifies reporting and budget allocation decisions.
The automated optimization suggestions act like a junior media buyer reviewing your accounts—flagging opportunities like underperforming keywords, budget reallocation recommendations, or ad copy improvements. While you'll want to verify suggestions before implementing, they surface opportunities that might otherwise get missed when managing multiple accounts.
Key Features
Multi-Platform Management: Single interface for Facebook, Google Ads, and Microsoft Advertising campaigns with unified reporting.
Optimization Suggestions: AI-powered recommendations for budget adjustments, keyword additions, ad copy improvements, and bid strategy changes.
Performance Scoring: Automated account health scores highlighting areas needing attention across all connected platforms.
White-Label Options: Branded reporting and client dashboards for agencies wanting to present data under their own branding.
Automated Rules: Cross-platform automation for pausing poor performers, adjusting budgets, or scaling winners based on performance thresholds.
Best For
Agencies managing clients across multiple paid platforms who want to consolidate tools rather than maintaining separate subscriptions. Particularly valuable for smaller agencies (2-5 clients) where the free tier might cover basic needs.
Pricing
Free tier available for basic functionality with premium plans starting around $99/month. The free version has limitations on automation rules and reporting features—evaluate whether it covers your actual needs before committing.
9. Skai (formerly Kenshoo)
Best for: Enterprise agencies requiring advanced attribution modeling and omnichannel campaign orchestration
Skai provides enterprise-level omnichannel advertising management with sophisticated attribution and AI-powered optimization across all major platforms.
Where This Tool Shines
The attribution modeling goes far beyond last-click tracking—Skai can map customer journeys across Facebook, Google, display, video, and offline channels to show true contribution from each touchpoint. For agencies managing Fortune 500 clients with complex customer journeys, this level of insight justifies the enterprise pricing.
Cross-channel budget optimization uses machine learning to recommend spend allocation across platforms based on incremental return. Instead of manually deciding how much to allocate to Facebook versus Google each month, the platform analyzes performance patterns and suggests optimal distribution.
Key Features
Omnichannel Management: Unified platform for search, social, display, video, app, and retail media campaigns with consistent workflows.
Advanced Attribution: Multi-touch attribution modeling showing customer journey impact across all channels and touchpoints.
AI-Powered Optimization: Machine learning algorithms that automatically adjust bids, budgets, and targeting based on predicted performance.
Enterprise Integrations: Direct connections to data warehouses, CRM systems, and business intelligence tools for comprehensive reporting.
Custom Dashboards: Fully customizable reporting with role-based access for different stakeholders and white-label options.
Best For
Large agencies managing multi-million dollar portfolios across multiple platforms where attribution complexity and cross-channel optimization justify enterprise-level investment. The feature set is excessive for agencies managing primarily small business clients.
Pricing
Custom enterprise pricing based on total managed spend and required features. Expect annual contracts with pricing discussions starting in the tens of thousands—this platform targets agencies with substantial client portfolios.
Finding Your Agency's Right Fit
The software that works for a three-person agency managing local businesses looks completely different from what a 50-person team needs for Fortune 500 clients. Start by calculating your true cost per client under each pricing model—a $200/month flat-rate tool might be cheaper than a 3% spend-based platform once clients exceed $7,000 monthly budgets.
For agencies prioritizing speed and AI automation without percentage-based fees eating margins, AdStellar AI's unlimited workspace model makes client profitability calculations straightforward. Teams focused on testing and creative insights might find Madgicx's AI audiences worth the spend-based pricing. Enterprise agencies managing complex omnichannel campaigns should evaluate whether Skai's attribution modeling justifies the investment.
Before committing to any platform, trial your top two choices with actual client campaigns—not demo accounts. Test the workflows your team will use daily: bulk editing, report generation, automation rule setup. Calculate the time savings against the monthly cost, factoring in how pricing scales as you add clients. The right choice balances features you'll actually use against predictable costs that don't surprise you mid-contract.
Ready to transform your advertising strategy? Start Free Trial With AdStellar AI and be among the first to launch and scale your ad campaigns 10× faster with our intelligent platform that automatically builds and tests winning ads based on real performance data.
