Managing Facebook ads for multiple clients means juggling dozens of campaigns, hundreds of ad sets, and thousands of creative variations—all while trying to hit different KPIs for each account. Most agencies hit a wall where manual campaign building becomes the bottleneck. You can't scale your client roster when every new campaign launch requires hours of setup, testing, and optimization.
The right tool stack changes that equation entirely. Instead of spending your day copying ad sets and tweaking budgets, you're focused on strategy and client growth. This list covers the top Facebook ad tools built specifically for agency workflows—platforms that handle bulk launches, automate the repetitive stuff, and give you the reporting infrastructure clients expect.
Each tool addresses a specific pain point agencies face when managing Meta advertising at scale. Some excel at campaign building speed, others at creative production or data aggregation. Here are the top tools worth considering for your agency tech stack.
1. AdStellar AI
Best for: Agencies that need to launch campaigns fast without sacrificing strategic depth
AdStellar AI is an AI-powered Meta ad campaign builder that uses seven specialized agents to autonomously plan, build, and launch complete campaigns in under 60 seconds.
Where This Tool Shines
The platform's seven AI agents work like a virtual media buying team. The Director agent sets overall campaign strategy, the Page Analyzer reviews your client's Facebook page for brand voice, the Structure Architect builds campaign hierarchy, and the Targeting Strategist selects audiences based on historical performance data. Meanwhile, the Creative Curator pulls winning ad elements, the Copywriter generates variations, and the Budget Allocator distributes spend across ad sets.
What separates AdStellar from basic automation tools is full transparency. Every decision comes with AI rationale explaining why that audience was selected or why that creative variation was prioritized. You're not flying blind—you understand the logic behind each campaign element.
Key Features
7 Specialized AI Agents: Each agent handles a specific campaign element, from strategy to budget allocation, working together to build complete campaigns.
Bulk Ad Launch: Deploy campaigns across multiple client accounts simultaneously without rebuilding each one from scratch.
Winners Hub: Library of proven ad elements you can instantly reuse across campaigns, with performance data attached.
AI Insights Dashboard: Real-time scoring based on your custom goals, with recommendations for optimization opportunities.
Cometly Integration: Attribution tracking that connects ad performance to actual revenue outcomes for accurate ROAS measurement.
Best For
Agencies managing 5+ client accounts who need to launch campaigns quickly without sacrificing quality. Particularly valuable if you're scaling your roster and manual campaign building has become the growth bottleneck. The unlimited workspaces feature means you can organize by client without additional seat costs.
Pricing
Contact for agency pricing. Includes unlimited workspaces, which matters when you're managing multiple client accounts under one agency umbrella.
2. Madgicx
Best for: Agencies focused on audience targeting precision and creative performance analysis
Madgicx is an AI-powered advertising platform that emphasizes audience discovery, creative insights, and automated optimization tactics for Meta campaigns.
Where This Tool Shines
Madgicx's AI Audiences feature automatically generates lookalike and interest-based targeting combinations based on your account's conversion data. Instead of manually testing audience variations, the platform identifies high-probability segments and builds them for you. The Creative Insights dashboard breaks down performance by visual elements—colors, layouts, messaging angles—so you can see exactly what's driving results.
The Automation Tactics library includes pre-built rules for common optimization scenarios. Things like pausing underperforming ad sets, scaling winners, or adjusting bids based on time-of-day performance. You're not starting from scratch with custom automation rules.
Key Features
AI Audiences: Automated audience generation using lookalike modeling and interest targeting based on conversion patterns.
Creative Insights: Visual breakdown of which creative elements drive performance, from color schemes to messaging angles.
Automation Tactics: Pre-built optimization rules for scaling, pausing, and budget management that you can deploy with one click.
Ad Copy Insights: Analysis of messaging performance across headlines, primary text, and calls-to-action.
Cross-Account Management: Unified dashboard for managing multiple client accounts with separate permissions.
Best For
Agencies that run heavy creative testing and need detailed performance breakdowns by visual elements. Also strong for teams that want automation but prefer pre-built tactics over building custom rules from scratch.
Pricing
Starts around $44/month for basic plans. Pricing scales with ad spend managed, so expect higher tiers as you add clients or increase budgets.
3. Revealbot
Best for: Agencies that want maximum control over custom automation rules and bulk editing
Revealbot is an automation platform for Facebook ads with custom rules, bulk actions, and real-time alerts across Slack, email, and Telegram.
Where This Tool Shines
Revealbot gives you 50+ conditions and actions to build custom automation rules tailored to your specific optimization strategy. You can create rules like "If CPA exceeds $X for Y hours, pause ad set and send Slack notification" or "If ROAS hits Z, increase budget by 20%." The level of customization means you're not locked into pre-built automation templates.
The bulk editing tools let you make changes across hundreds of campaigns simultaneously. Need to update budgets across all client accounts for Q1? Do it in one action instead of editing each campaign individually.
Key Features
Custom Automation Rules: Build complex automation logic with 50+ conditions and actions for precise optimization control.
Bulk Creation and Editing: Make changes across multiple campaigns, ad sets, or ads simultaneously without manual repetition.
Multi-Channel Notifications: Get alerts via Slack, email, or Telegram when rules trigger or performance thresholds are hit.
Strategy Templates: Pre-built automation scenarios for common use cases that you can customize.
Automated Reporting: Schedule performance reports to clients with custom metrics and branding.
Best For
Agencies with experienced media buyers who want granular control over automation logic. If your team has specific optimization strategies that don't fit pre-built templates, Revealbot's flexibility is worth the learning curve.
Pricing
Starts at $99/month for up to $10k in ad spend managed. Pricing tiers increase with total ad spend across all accounts.
4. AdEspresso by Hootsuite
Best for: Agencies that need client approval workflows and white-label reporting
AdEspresso is a Facebook ad management platform with A/B testing, campaign approval workflows, and white-label reporting designed for agency-client relationships.
Where This Tool Shines
The campaign approval workflow feature solves a common agency pain point—getting client sign-off before launch. You build campaigns in AdEspresso, send them for client review, and they can approve or request changes directly in the platform. No more email chains with screenshots and revision requests.
The split testing engine makes it easy to test multiple creative variations, audience segments, and placements simultaneously. You set up the test parameters, and AdEspresso handles the distribution and statistical significance tracking.
Key Features
Split Testing Engine: Test creatives, audiences, and placements with automated traffic distribution and statistical analysis.
Campaign Approval Workflows: Built-in client review and approval process before campaigns go live.
White-Label PDF Reports: Customizable reports with your agency branding for professional client delivery.
Automatic Post Promotion: Turn organic posts into ads automatically based on engagement thresholds.
Grid Composer: Visual ad creation interface for building multiple creative variations quickly.
Best For
Agencies that work with clients who want visibility into campaign details before launch. The approval workflow and white-label reporting make client communication smoother, especially for newer agency-client relationships.
Pricing
Starts at $49/month for basic plans. Agency-specific pricing available for teams managing multiple client accounts with higher ad spend volumes.
5. Smartly.io
Best for: Enterprise agencies with high creative production demands across multiple platforms
Smartly.io is an enterprise creative automation platform for dynamic ad production, cross-platform campaign management, and predictive budget allocation.
Where This Tool Shines
Smartly's dynamic creative optimization automatically generates hundreds of ad variations from templates. You upload creative assets, set parameters for headlines and CTAs, and the platform produces every combination—then optimizes delivery based on performance. This is particularly valuable for e-commerce clients with large product catalogs.
The platform manages campaigns across Meta, TikTok, Pinterest, and Snapchat from one interface. If you're running multi-platform strategies for clients, you're not switching between different tools for each network.
Key Features
Dynamic Creative Optimization: Automated generation of creative variations with performance-based optimization.
Video and Image Templates: Automated production workflows that scale creative output without proportional designer time.
Cross-Platform Management: Unified interface for Meta, TikTok, Pinterest, and Snapchat campaigns.
Predictive Budget Allocation: AI-driven budget distribution across campaigns based on predicted performance.
Creative Automation Studio: Template builder for standardizing creative production across clients.
Best For
Enterprise agencies managing $50k+ monthly ad spend with significant creative production needs. Particularly strong for e-commerce clients or brands that need high-volume creative testing across multiple platforms.
Pricing
Enterprise pricing model—typically for agencies with $50k+ monthly ad spend. Contact for custom quotes based on account volume and feature requirements.
6. Adzooma
Best for: Smaller agencies managing Facebook, Google, and Microsoft ads on a budget
Adzooma is a multi-platform ad management tool with automated optimization suggestions, performance benchmarking, and a free tier for smaller agencies.
Where This Tool Shines
Adzooma's optimization opportunities feature scans your accounts and surfaces specific improvements—things like "Add negative keywords to Campaign X" or "Increase budget on Ad Set Y by 15%." You can apply recommendations with one click instead of manually implementing each change. The platform scores your account performance and compares it to industry benchmarks, giving you context for client conversations.
The free tier is genuinely useful for agencies just starting out or managing smaller client budgets. You get core features without monthly costs, which matters when you're building your roster.
Key Features
Unified Dashboard: Manage Facebook, Google, and Microsoft ads from one interface without platform switching.
Automated Optimization Opportunities: AI-generated recommendations with one-click implementation.
Performance Scoring: Account health metrics with industry benchmarking for context.
Rule-Based Automation: Custom automation rules for budget management, pausing, and bid adjustments.
Multi-Account Management: Organize client accounts with separate permissions and reporting.
Best For
Smaller agencies managing clients across multiple ad platforms who need a cost-effective solution. The free tier makes it accessible for agencies with limited tool budgets, and the cross-platform management saves time switching between interfaces.
Pricing
Free tier available with core features. Plus plan starts at $99/month for advanced automation and reporting capabilities.
7. Whatagraph
Best for: Agencies that need professional client reporting with minimal manual work
Whatagraph is an automated reporting platform with a visual report builder, scheduled delivery, and white-label customization for agency client reporting.
Where This Tool Shines
The drag-and-drop report builder lets you create professional client reports without design skills or manual data entry. You connect data sources—Facebook Ads, Google Analytics, CRM platforms—and Whatagraph pulls metrics automatically. Set up the report template once, and it updates with fresh data on your schedule.
Automated report scheduling means clients get performance updates via email without you lifting a finger. The white-label options let you add agency branding, custom domains, and personalized messaging so reports feel like they're coming directly from your agency.
Key Features
Drag-and-Drop Report Builder: Visual interface for creating custom reports without technical skills.
Automated Report Scheduling: Set reports to generate and email to clients automatically on your chosen schedule.
White-Label Customization: Add agency branding, custom domains, and personalized messaging to all reports.
40+ Data Source Integrations: Connect Facebook Ads, Google Ads, Analytics, CRM platforms, and more for unified reporting.
Cross-Channel Dashboards: Combine data from multiple platforms into single overview reports.
Best For
Agencies that spend significant time creating monthly client reports manually. If you're copying data from different platforms into spreadsheets or presentation decks, Whatagraph eliminates that workflow entirely.
Pricing
Starts at $199/month for the Professional plan, which includes 10 data sources and unlimited reports. Higher tiers add more data sources and advanced features.
8. Motion
Best for: Agencies focused on creative performance tracking and competitive intelligence
Motion is a creative analytics platform for tracking ad creative performance, detecting creative fatigue, and monitoring competitor ad strategies.
Where This Tool Shines
Motion's visual creative dashboard shows performance metrics at the individual creative level—not just ad set or campaign aggregates. You can see exactly which image or video is driving conversions and which ones are burning budget without results. The creative fatigue detection alerts you when performance starts declining on specific creatives, so you can refresh them before they tank your ROAS.
The competitor ad library monitoring tracks what other brands in your client's industry are running. You see their creative approaches, messaging angles, and how frequently they refresh campaigns—valuable intelligence for strategic planning.
Key Features
Visual Creative Performance Dashboard: Track metrics at the individual creative level with visual thumbnails and performance data.
Creative Fatigue Detection: Automated alerts when creative performance starts declining based on engagement and conversion trends.
Competitor Ad Library Monitoring: Track competitor ad strategies, creative approaches, and campaign frequency.
Creative Tagging and Categorization: Organize creatives by themes, messaging angles, or visual styles for performance analysis.
Historical Creative Archive: Maintain a library of all creatives used across campaigns with performance data attached.
Best For
Agencies running high-volume creative testing who need detailed performance tracking at the creative level. Also valuable for teams that do competitive research to inform client strategies.
Pricing
Starts at $99/month for basic creative tracking features. Higher tiers add competitor monitoring and advanced analytics capabilities.
9. Funnel.io
Best for: Agencies with complex data aggregation needs and custom reporting requirements
Funnel.io is a marketing data hub that aggregates data from 500+ sources for reporting, analysis, and data warehouse integration.
Where This Tool Shines
Funnel connects to virtually every marketing platform—not just ad networks, but also analytics tools, CRM systems, email platforms, and attribution solutions. All that data gets normalized and transformed into a consistent format, which matters when you're combining metrics from different sources that measure things differently.
The platform integrates directly with business intelligence tools like Looker, Tableau, and Google Data Studio. You can also export to data warehouses like BigQuery, Snowflake, or Redshift if you're building custom analytics infrastructure. This is data infrastructure for agencies with sophisticated reporting needs.
Key Features
500+ Marketing Data Source Connectors: Aggregate data from virtually every marketing platform into one unified system.
Automated Data Transformation: Normalize metrics across platforms that measure things differently for consistent reporting.
Direct BI Tool Integration: Connect to Looker, Tableau, Google Data Studio, and other visualization platforms.
Data Warehouse Exports: Send processed data to BigQuery, Snowflake, Redshift, or other warehouses for custom analysis.
Custom Metric Calculations: Build calculated fields combining data from multiple sources for advanced analysis.
Best For
Enterprise agencies with complex data needs beyond basic reporting. If you're building custom dashboards, running advanced attribution analysis, or maintaining a data warehouse, Funnel provides the infrastructure layer.
Pricing
Starts at $399/month and scales with the number of data sources connected. Enterprise plans available for agencies with extensive integration requirements.
Finding the Right Tool Combination
Most agencies don't rely on a single platform—they combine 2-3 tools that address different workflow needs. A common stack includes a campaign builder for speed, an automation platform for optimization, and a reporting solution for client delivery.
If campaign building speed is your biggest bottleneck, start with AdStellar AI or AdEspresso. The AI-powered approach scales campaign launches without proportional time increases, which matters when you're adding clients. For agencies focused on optimization, Madgicx or Revealbot provide the automation depth to manage performance across accounts without constant manual adjustments.
Creative production demands point toward Smartly.io or Motion. Smartly handles high-volume creative generation for e-commerce clients, while Motion excels at creative performance tracking and fatigue detection. On the reporting side, Whatagraph works for straightforward client reporting needs, while Funnel.io supports complex data aggregation and custom analytics.
Start with your most significant pain point. If you're spending hours building campaigns manually, prioritize a campaign builder. If reporting takes up entire days each month, tackle that first. You can always add complementary tools as your agency scales.
Ready to transform your advertising strategy? Start Free Trial With AdStellar AI and be among the first to launch and scale your ad campaigns 10× faster with our intelligent platform that automatically builds and tests winning ads based on real performance data.
