Running a Facebook ads agency means juggling multiple client accounts, endless creative variations, and constant optimization demands. The right software can transform chaotic workflows into streamlined operations—freeing your team to focus on strategy rather than manual campaign builds.
This guide covers the top agency software tools for managing Meta advertising at scale, from AI-powered campaign builders to comprehensive reporting platforms. We evaluated each tool based on multi-account management capabilities, automation features, collaboration tools, and value for agency workflows.
1. AdStellar AI
Best for: Agencies needing to build complete campaigns in under 60 seconds with AI-powered automation
AdStellar AI is an AI-powered Meta ad campaign builder featuring seven specialized marketing agents that autonomously plan, build, and launch advertising campaigns.
Where This Tool Shines
The platform's seven AI agents work together like a complete marketing team. The Director agent analyzes your objectives and coordinates the other six agents to build campaigns that align with your goals. Each agent handles a specific function—from analyzing your Facebook page history to architecting campaign structure to selecting winning creative elements.
What sets AdStellar apart is full transparency in AI decision-making. Every recommendation comes with clear rationale explaining why the AI chose specific targeting, budget allocation, or creative elements. This makes it easy to understand the strategy behind each campaign and maintain client trust.
Key Features
7 Specialized AI Agents: Director, Page Analyzer, Structure Architect, Targeting Strategist, Creative Curator, Copywriter, and Budget Allocator work together to build complete campaigns.
Bulk Ad Launch: Scale proven campaigns across multiple client accounts simultaneously, saving hours of manual setup time.
Winners Hub: Automatically identifies and stores your best-performing ad elements for easy reuse across future campaigns.
AI Insights Dashboard: Custom goal scoring shows which campaigns align best with your specific objectives, not just generic metrics.
Continuous Learning Loop: The AI improves with each campaign by analyzing performance data and refining its recommendations.
Best For
Agencies managing multiple client accounts who need to dramatically reduce campaign build time without sacrificing quality. Particularly valuable for teams that want AI assistance but need to understand the reasoning behind every decision for client reporting.
Pricing
Contact for agency pricing. Unlimited workspaces are included, making it cost-effective for agencies managing numerous client accounts.
2. Madgicx
Best for: Agencies wanting AI-powered audience targeting and autonomous budget optimization across client accounts
Madgicx is an AI-powered advertising platform that combines audience targeting, creative insights, and autonomous budget management in one interface.
Where This Tool Shines
Madgicx's AI Marketer feature acts like a virtual media buyer, continuously monitoring campaign performance and making optimization decisions based on your goals. The platform excels at identifying audience segments you might miss manually—its Audience Launcher generates AI-powered targeting combinations based on performance patterns across your account.
The Creative Insights module predicts how new ad variations will perform before you launch them, helping agencies avoid wasting budget on underperforming creatives. This predictive capability is particularly valuable when managing multiple client accounts with tight budgets.
Key Features
AI Marketer: Autonomous campaign management that makes real-time optimization decisions based on performance data.
Autonomous Budget Optimizer: Automatically reallocates budget to top-performing ad sets across campaigns.
Creative Insights: Performance prediction for new ad variations before launch, reducing wasted spend on poor performers.
Audience Launcher: AI-generated audience segments based on patterns the algorithm identifies in your account data.
Cross-Account Dashboard: Manage multiple client accounts from a unified interface with consolidated reporting.
Best For
Agencies that want to offload optimization decisions to AI while maintaining strategic oversight. Works well for teams managing clients with varying budget levels who need flexible automation.
Pricing
Starts at $44/month based on ad spend. Pricing scales with managed budget, making it accessible for smaller agencies while accommodating growth.
3. Revealbot
Best for: Agencies needing granular control through custom automation rules and bulk management capabilities
Revealbot is an advanced automation platform built for rule-based optimization and bulk management of Facebook advertising campaigns.
Where This Tool Shines
Revealbot gives you complete control over automation logic with custom rules that can handle complex conditions. You can build sophisticated optimization workflows—like automatically pausing ad sets that exceed a certain cost per acquisition while simultaneously increasing budgets on high-performers. The platform's strength is flexibility for agencies with specific optimization methodologies.
The bulk management tools are exceptional for agencies handling repetitive tasks across multiple client accounts. You can create, edit, or pause hundreds of ads simultaneously, then set up automated Slack notifications to keep your team informed without constant dashboard checking.
Key Features
Custom Automation Rules: Build complex conditional logic for campaign optimization based on any metric combination.
Bulk Creation and Management: Create, edit, or pause hundreds of ads across multiple accounts simultaneously.
Automated Reporting: Schedule reports to Slack, email, or Google Sheets with customizable metrics and timeframes.
Strategy Templates: Pre-built automation templates for common optimization scenarios that you can customize.
A/B Testing Automation: Automatically pause losing variations and scale winners based on statistical significance.
Best For
Agencies with experienced media buyers who have specific optimization strategies they want to automate. Ideal for teams that prefer rule-based control over AI black boxes.
Pricing
Starts at $99/month for up to $10K ad spend. Pricing tiers increase with managed budget, with custom enterprise plans available.
4. AdEspresso by Hootsuite
Best for: Agencies prioritizing user-friendly A/B testing and white-label client reporting
AdEspresso is a user-friendly ad management platform with strong split testing capabilities and client-ready reporting features.
Where This Tool Shines
AdEspresso makes split testing accessible even for junior team members. The visual interface lets you set up complex A/B tests across multiple variables—headlines, images, audiences, placements—without needing to understand the technical intricacies. The platform automatically identifies winning variations based on your chosen success metric.
The white-label PDF reports are particularly valuable for client presentations. You can customize reports with your agency branding and choose which metrics to highlight, making it easy to demonstrate value without spending hours in spreadsheets.
Key Features
Visual Split Testing: Test multiple variables simultaneously with automatic winner selection based on your success metrics.
White-Label PDF Reports: Client-ready reports with your agency branding and customizable metric displays.
Campaign Approval Workflows: Set up internal approval processes before campaigns go live to prevent costly mistakes.
Grid Composer: Create multiple creative variations from a single template by swapping headlines, images, and descriptions.
Cross-Platform Management: Manage Facebook, Instagram, and Google Ads from one dashboard.
Best For
Agencies with team members at varying skill levels who need an intuitive interface for campaign management. Particularly valuable for agencies that prioritize professional client reporting.
Pricing
Starts at $49/month with tiered pricing based on features and managed ad spend. Agency plans with additional seats and white-label options available.
5. Smartly.io
Best for: Enterprise agencies managing massive creative volumes and multi-platform campaigns at scale
Smartly.io is an enterprise advertising platform that unifies creative production, media buying, and campaign intelligence across multiple advertising channels.
Where This Tool Shines
Smartly.io excels at solving the creative bottleneck that enterprise agencies face. The platform's dynamic creative optimization generates thousands of ad variations automatically, testing different combinations of headlines, images, and calls-to-action at scale. This is particularly powerful for e-commerce clients with large product catalogs.
The automated creative production workflows integrate with design tools, allowing your creative team to build templates that the platform populates with product data, localized copy, and brand assets. This dramatically reduces the time from creative concept to live campaign.
Key Features
Dynamic Creative Optimization: Automatically generate and test thousands of ad variations across different audience segments.
Automated Creative Production: Workflows that populate templates with product data and brand assets at scale.
Predictive Budget Allocation: AI-powered budget distribution across campaigns based on predicted performance.
Cross-Platform Campaign Management: Unified interface for managing Facebook, Instagram, Snapchat, Pinterest, and TikTok campaigns.
Creative Intelligence: Analytics showing which creative elements drive performance across your entire account.
Best For
Large agencies and enterprise teams managing high-volume campaigns with significant creative demands. Best suited for organizations with dedicated creative teams and substantial ad budgets.
Pricing
Custom enterprise pricing based on managed ad spend and feature requirements. Typically requires minimum monthly commitments suitable for larger agencies.
6. Adzooma
Best for: Smaller agencies wanting AI-powered optimization suggestions with a free tier option
Adzooma is a cross-platform ad management tool with AI-powered optimization recommendations and a generous free tier for agencies just starting out.
Where This Tool Shines
Adzooma's Opportunity Engine continuously scans your campaigns for optimization opportunities—identifying underperforming keywords, suggesting bid adjustments, and flagging budget allocation issues. Unlike tools that just show you data, Adzooma tells you what to do about it with one-click implementation.
The free tier is genuinely useful, not just a trial. Smaller agencies can manage multiple client accounts without paying anything, making it an excellent option for teams building their client roster or testing the platform before committing to paid features.
Key Features
Opportunity Engine: AI-generated optimization suggestions with one-click implementation across campaigns.
Automated Rules and Alerts: Set up custom automation rules and receive notifications when campaigns need attention.
Cross-Platform Reporting: Consolidated performance data across Google Ads, Facebook Ads, and Microsoft Advertising.
Free Plan: Core features available at no cost, making it accessible for smaller agencies and startups.
Performance Monitoring: Automated health checks that identify issues before they significantly impact campaign performance.
Best For
Smaller agencies or those just starting to build their client roster who need professional tools without significant upfront costs. Also valuable for agencies managing campaigns across multiple platforms beyond just Meta.
Pricing
Free tier available with core features. Plus plans start at $99/month for advanced automation, white-label reporting, and priority support.
7. Socioh
Best for: Agencies specializing in e-commerce clients running dynamic catalog and product retargeting campaigns
Socioh is an e-commerce focused ad platform specializing in dynamic catalog ads and branded creative automation for product-based businesses.
Where This Tool Shines
Socioh transforms generic product feed ads into branded, professional-looking creatives automatically. The Branded Catalog feature applies your client's brand colors, fonts, and design elements to product images, making dynamic ads look like they were individually designed rather than auto-generated.
The deep integration with Shopify and WooCommerce means product data, inventory levels, and pricing updates flow automatically into your campaigns. This eliminates the constant feed management headaches that plague e-commerce advertising.
Key Features
Branded Catalog: Automatically style product feed ads with client brand elements, colors, and fonts.
Dynamic Creative Templates: Pre-built templates optimized for e-commerce that automatically populate with product data.
Deep Shopify Integration: Real-time product data sync including inventory levels, pricing, and product attributes.
Automated Retargeting Campaigns: Set up dynamic retargeting based on browsing behavior, cart abandonment, and purchase history.
Collection-Based Campaigns: Create campaigns targeting specific product categories or collections automatically.
Best For
Agencies with a roster of e-commerce clients who need to run sophisticated product catalog campaigns without manual creative production for every SKU.
Pricing
Starts at $149/month with pricing tiers based on product catalog size and managed ad spend.
8. Qwaya
Best for: Agencies needing advanced scheduling, ad rotation, and team collaboration features
Qwaya is a Facebook ad tool focused on advanced scheduling capabilities, automatic ad rotation, and team collaboration features for agency workflows.
Where This Tool Shines
Qwaya's scheduling features go far beyond basic start and end dates. You can set up complex dayparting schedules that automatically adjust bids or pause campaigns during specific hours, days, or date ranges. This is particularly valuable for clients in industries with clear performance patterns by time of day.
The team collaboration features include granular permission controls, letting you give clients view-only access while restricting junior team members from making budget changes. The activity log tracks every change made to campaigns, making it easy to audit work and understand performance fluctuations.
Key Features
Advanced Ad Scheduling: Complex dayparting rules with automatic bid adjustments based on time of day or day of week.
Automatic Ad Rotation: Set rules for rotating ad creatives based on performance metrics or time-based schedules.
Team Collaboration: Granular permission controls and activity logging for multi-user agency workflows.
URL Builder Integration: Built-in UTM parameter management for consistent campaign tracking across clients.
Bulk Operations: Create, edit, or pause multiple campaigns simultaneously across different client accounts.
Best For
Agencies managing clients with specific scheduling needs or teams that require detailed permission controls and activity tracking for compliance or training purposes.
Pricing
Starts at $149/month with tiered pricing based on managed ad spend and number of connected ad accounts.
9. Hunch
Best for: Agencies producing high volumes of localized ad variations from templates
Hunch is a creative automation platform for producing high-volume ad variations from templates with direct publishing to Meta.
Where This Tool Shines
Hunch solves the creative production bottleneck for agencies running campaigns across multiple markets or testing numerous creative variations. You build a template once, then the platform generates hundreds of variations by swapping headlines, images, offers, and localized copy automatically.
The direct Meta API integration means you can publish these variations straight to Facebook without exporting and re-uploading. This is particularly powerful for agencies managing multi-market campaigns that need the same creative concept localized for different regions.
Key Features
Template-Based Creative Automation: Build one template and generate hundreds of variations automatically by swapping elements.
Dynamic Product Ads: Pull product data from feeds and automatically generate branded ad creatives at scale.
Direct Meta API Integration: Publish creative variations directly to Facebook without manual export and upload.
Localization Tools: Manage copy translations and market-specific creative elements for multi-region campaigns.
Version Control: Track creative iterations and maintain libraries of approved templates for different clients.
Best For
Agencies running campaigns across multiple markets or those managing clients who require high volumes of creative testing with consistent brand standards.
Pricing
Custom pricing based on creative volume and number of connected accounts. Contact for agency-specific quotes.
Making the Right Choice
The best Facebook ads agency software depends on your specific workflow bottlenecks and client needs.
For agencies drowning in manual campaign builds, AdStellar AI can dramatically reduce production time with its seven specialized AI agents that build complete campaigns in under 60 seconds. The transparency in AI decision-making makes it particularly valuable for maintaining client trust while scaling operations.
If you prefer granular control through rule-based automation, Revealbot offers the flexibility to build sophisticated optimization workflows tailored to your methodology. The bulk management capabilities are exceptional for agencies handling repetitive tasks across numerous client accounts.
Enterprise agencies with massive creative demands may find Smartly.io's unified platform worth the investment, particularly if you're managing high-volume e-commerce campaigns that require thousands of dynamic ad variations.
For agencies specializing in e-commerce clients, Socioh's branded catalog capabilities transform generic product feeds into professional-looking ads without manual creative work for every SKU.
Start by identifying your biggest time sink—whether it's campaign creation, optimization, creative production, or reporting—and choose the tool that directly addresses that bottleneck. Many of these platforms offer trials or demos, making it easy to test functionality with real client accounts before committing.
Ready to transform your advertising strategy? Start Free Trial With AdStellar AI and be among the first to launch and scale your ad campaigns 10× faster with our intelligent platform that automatically builds and tests winning ads based on real performance data.
