Most Facebook advertisers are drowning in data but starving for insights. You've got conversion rates, CPMs, CTRs, and ROAS figures scattered across multiple tabs in Ads Manager, but what you really need is a clear answer: which campaigns are actually working, and what should you do next?
The right reporting dashboard transforms that chaos into clarity. Instead of manually exporting CSV files and building pivot tables at midnight, you get real-time performance visibility with visualizations that actually make sense. The best dashboards don't just display metrics—they surface patterns, flag opportunities, and help you make faster decisions with confidence.
We evaluated reporting solutions based on Meta API integration reliability, visualization quality, cross-platform data blending, and value across different team sizes. Here are the top Facebook ads reporting dashboards that serious advertisers rely on in 2026.
1. AdStellar AI
Best for: Advertisers who want AI-powered insights that automatically identify winning campaign elements
AdStellar AI combines campaign building with intelligent performance analysis through its AI Insights dashboard and Winners Hub.
Where This Tool Shines
The AI Insights dashboard doesn't just show you numbers—it scores your campaigns against custom goals you define and explains the reasoning behind each recommendation. This means you're not guessing which metrics matter most or manually comparing dozens of ad variations.
The Winners Hub automatically surfaces your top-performing ad elements—creatives, headlines, audiences—so you can quickly identify what's working and replicate success. Combined with Cometly integration for attribution tracking, you get a complete picture of campaign performance from click to conversion.
Key Features
AI Insights Dashboard: Custom goal scoring that evaluates campaigns based on your specific success criteria, not generic benchmarks.
Winners Hub: Automatically identifies and organizes your best-performing ad elements for easy reuse and testing.
Real-Time Meta API Integration: Direct connection to Meta ensures your data is always current without manual syncing.
AI Campaign Recommendations: Seven specialized AI agents analyze performance data and suggest optimization strategies.
Attribution Tracking: Cometly integration provides accurate conversion tracking across the customer journey.
Best For
Marketing teams and agencies running high-volume Meta campaigns who need AI-powered analysis to identify winning patterns quickly. Particularly valuable if you're testing multiple creative variations and need to scale what works without manual data analysis.
Pricing
Contact for pricing; includes unlimited workspaces for managing multiple client accounts or brand portfolios.
2. Supermetrics
Best for: Data teams building custom reporting workflows in spreadsheets or data warehouses
Supermetrics acts as a data pipeline that pulls Facebook Ads metrics into the tools you already use daily.
Where This Tool Shines
If your team lives in Google Sheets or Excel, Supermetrics eliminates the manual export-import dance. Set up automated refresh schedules and your Facebook Ads data updates itself while you sleep. The query builder lets advanced users pull exactly the metrics and dimensions they need without being locked into preset templates.
For companies with data warehouses like BigQuery or Snowflake, Supermetrics provides the infrastructure to centralize marketing data alongside product and sales metrics. This makes cross-functional analysis possible without building custom API integrations.
Key Features
100+ Marketing Connectors: Pull data from Facebook Ads, Google Ads, LinkedIn, and dozens of other platforms into one place.
Automated Refresh Scheduling: Set reports to update hourly, daily, or weekly without manual intervention.
Direct Spreadsheet Integration: Native add-ons for Google Sheets and Excel make setup straightforward.
Custom Query Builder: Advanced users can define specific metrics, dimensions, and date ranges for precise reporting.
Data Warehouse Support: Send marketing data to BigQuery, Snowflake, or Redshift for centralized analytics.
Best For
Data-savvy marketers comfortable building their own reports in spreadsheets, and companies with data engineering resources who want marketing data in their warehouse alongside other business metrics.
Pricing
Starts at $39/month for a single data source connector; pricing scales with the number of connectors and destinations you need.
3. Databox
Best for: Teams needing mobile-first dashboards with real-time KPI monitoring and goal tracking
Databox specializes in real-time performance visibility with pre-built templates and mobile apps for on-the-go monitoring.
Where This Tool Shines
The mobile app transforms your phone into a real-time performance monitor. Check campaign metrics during your commute, get instant alerts when KPIs hit thresholds, and share live dashboards with stakeholders who don't need full platform access.
Pre-built templates mean you're not starting from scratch. Pick a Facebook Ads template, connect your account, and you've got a functional dashboard in minutes. The goal tracking feature lets you set targets and automatically calculates whether you're on pace to hit them.
Key Features
200+ Dashboard Templates: Pre-configured layouts for common use cases eliminate setup time.
Goal Tracking with Alerts: Set performance targets and receive notifications when metrics exceed or fall short.
Mobile App: iOS and Android apps provide full dashboard access from anywhere.
Scorecard Feature: Compare current performance against previous periods or benchmarks at a glance.
Custom Metric Calculations: Create calculated metrics like profit per customer or lifetime value ratios.
Best For
Marketing managers who need constant visibility into campaign performance without being chained to their desk, and teams that value quick setup over extensive customization.
Pricing
Free tier available with basic features; paid plans start at $59/month with additional users and data sources.
4. Triple Whale
Best for: E-commerce brands needing accurate attribution and profit tracking across Meta and Shopify
Triple Whale combines Facebook Ads data with e-commerce platform metrics for complete profitability analysis.
Where This Tool Shines
The first-party pixel helps solve iOS 14+ attribution challenges that plague e-commerce advertisers. By combining Meta's data with server-side tracking, you get more accurate conversion attribution than Ads Manager alone provides.
Profit tracking integrates your cost of goods sold (COGS) directly into campaign reporting. Instead of celebrating a high ROAS only to realize you barely broke even after product costs, you see true profitability from the start. The customer journey visualization shows how shoppers interact with your ads across multiple touchpoints before converting.
Key Features
First-Party Pixel: Enhanced attribution tracking that captures conversions missed by Meta's standard pixel post-iOS 14.
Profit Tracking: COGS integration shows true profitability, not just revenue-based ROAS.
Customer Journey Maps: Visualize how customers interact with ads across multiple sessions before purchasing.
Creative Analytics: Performance breakdown by individual ad creatives with engagement metrics.
E-commerce Platform Integration: Native connections to Shopify, WooCommerce, and other major platforms.
Best For
E-commerce brands spending significantly on Meta ads who need accurate attribution and profit-level reporting to make sustainable scaling decisions.
Pricing
Starts at $129/month with pricing tiers based on monthly revenue; includes all core features across plans.
5. Whatagraph
Best for: Marketing agencies delivering white-labeled client reports with automated scheduling
Whatagraph focuses on visual reporting designed specifically for agency-client relationships.
Where This Tool Shines
White-label branding means your agency logo and colors appear throughout the reports—clients see your brand, not a third-party tool. Automated report delivery eliminates the monthly scramble to compile and send performance updates. Set reports to generate and email themselves on the first of each month.
The drag-and-drop builder makes it easy to create visually appealing reports without design skills. Cross-channel comparison features let you show clients how Facebook Ads performance compares to Google Ads, email, and other channels in a single view.
Key Features
White-Label Branding: Add your agency logo, colors, and custom domains to all reports.
Automated Report Scheduling: Set reports to generate and deliver automatically via email or shareable link.
Drag-and-Drop Builder: Create custom report layouts without technical skills or designer assistance.
40+ Platform Integrations: Combine Facebook Ads data with Google Ads, Analytics, LinkedIn, and more.
Cross-Channel Comparison: Display performance across multiple marketing channels side-by-side.
Best For
Digital marketing agencies managing multiple client accounts who need professional-looking reports that reinforce their brand and reduce manual reporting time.
Pricing
Starts at $199/month for team plans; pricing scales with the number of data sources and users you need.
6. DashThis
Best for: Budget-conscious teams wanting unlimited data sources without complex pricing tiers
DashThis simplifies marketing reporting with straightforward pricing and an emphasis on ease of use.
Where This Tool Shines
The unlimited data sources policy across all pricing tiers means you're not penalized for connecting multiple Facebook ad accounts or adding complementary platforms. Many competitors charge per data source, making DashThis particularly cost-effective for agencies or brands managing numerous accounts.
The interface prioritizes simplicity over advanced features. If you need clean, professional reports without a steep learning curve, DashThis delivers. Pre-set templates get you started quickly, and the drag-and-drop editor makes customization intuitive.
Key Features
Unlimited Data Sources: Connect as many Facebook ad accounts and other platforms as needed without additional charges.
Pre-Set Templates: Ready-made dashboard layouts for common marketing scenarios reduce setup time.
White-Label Options: Add your branding to reports for client delivery.
Automated Report Sending: Schedule reports to email automatically on your preferred cadence.
Simple Interface: Minimal learning curve makes onboarding new team members straightforward.
Best For
Small agencies and in-house marketing teams who manage multiple ad accounts and need straightforward reporting without complex features or escalating costs.
Pricing
Starts at $49/month for three dashboards; higher tiers add more dashboards while maintaining unlimited data sources.
7. Looker Studio (Google)
Best for: Teams with technical resources wanting fully customizable dashboards at zero cost
Looker Studio (formerly Google Data Studio) provides free data visualization with extensive customization capabilities.
Where This Tool Shines
The price is unbeatable—completely free with no user limits or feature restrictions. For teams with someone comfortable building dashboards, Looker Studio offers customization depth that rivals expensive enterprise tools.
The community connector marketplace provides access to Facebook Ads data through third-party connectors. While not as seamless as native integrations, these connectors work reliably once configured. Native integration with Google Ads and Analytics makes it particularly powerful for advertisers running campaigns across both platforms.
Key Features
Completely Free: No cost for unlimited users, dashboards, or data sources.
Extensive Customization: Build highly specific visualizations and calculated metrics without platform limitations.
Community Connectors: Marketplace of third-party connectors provides access to Facebook Ads and other platforms.
Native Google Integration: Seamless connection to Google Ads, Analytics, Sheets, and BigQuery.
Shareable Reports: Create interactive dashboards that stakeholders can access via link without needing accounts.
Best For
Marketing teams with technical skills who can invest time in building custom dashboards, and companies already using Google's marketing stack who want unified reporting.
Pricing
Free to use; Facebook Ads connection requires a third-party connector which may have separate costs (typically $10-30/month).
8. Madgicx
Best for: Performance marketers wanting AI-powered creative analysis and audience insights
Madgicx combines reporting with AI-driven optimization recommendations focused on creative performance and audience segmentation.
Where This Tool Shines
The creative insights feature analyzes which ad elements drive performance—specific images, video hooks, headline formats—and surfaces patterns you might miss manually reviewing hundreds of ads. This helps you understand not just which ads work, but why they work.
Audience segmentation analytics break down performance by detailed demographic and behavioral characteristics. Instead of seeing aggregate campaign metrics, you discover that your ads perform exceptionally well with 25-34 year old women interested in fitness but underperform with other segments. Custom attribution modeling helps you understand which touchpoints in the customer journey contribute most to conversions.
Key Features
AI Creative Analysis: Automated insights into which creative elements drive the best performance.
Audience Segmentation: Detailed performance breakdown by demographic and behavioral characteristics.
Optimization Suggestions: AI-powered recommendations for budget allocation and targeting adjustments.
Custom Attribution Models: Build attribution rules that match your actual customer journey.
Performance Prediction: Forecasting features estimate future campaign performance based on current trends.
Best For
Direct-to-consumer brands and performance marketing teams who test extensively and need AI assistance identifying winning creative patterns and audience segments.
Pricing
Starts at $44/month with pricing tiers based on monthly ad spend; includes core analytics features across plans.
9. AgencyAnalytics
Best for: Full-service agencies reporting on SEO, PPC, social, and call tracking in unified dashboards
AgencyAnalytics provides all-in-one reporting that extends beyond paid advertising to cover the complete marketing mix.
Where This Tool Shines
The 80+ marketing integrations mean you can build comprehensive client dashboards that show Facebook Ads performance alongside organic search rankings, website traffic, social media engagement, and phone call tracking. This holistic view helps clients understand how different marketing channels work together.
White-label client portals give each client their own branded dashboard they can access anytime. Staff and client permission management ensures team members see only relevant campaigns while clients access their specific data. Automated report generation handles the monthly reporting burden across your entire client roster.
Key Features
80+ Marketing Integrations: Connect Facebook Ads, Google Ads, SEO tools, social platforms, and analytics in one dashboard.
White-Label Client Portals: Each client gets a branded dashboard with their own login credentials.
Automated Report Generation: Schedule comprehensive reports covering all marketing channels to send automatically.
Combined SEO and PPC Reporting: Show organic and paid search performance side-by-side for complete visibility.
Permission Management: Control which team members and clients can access specific campaigns and data.
Best For
Full-service digital marketing agencies managing SEO, PPC, social media, and other services who need unified reporting across all client marketing activities.
Pricing
Starts at $79/month for five campaigns; pricing scales with the number of campaigns you manage across clients.
Making the Right Choice
Your ideal Facebook ads reporting dashboard depends on your specific workflow and team structure. E-commerce brands focused on profitability should prioritize Triple Whale's attribution and COGS tracking. Agencies delivering client reports will benefit most from Whatagraph or AgencyAnalytics' white-label capabilities and automated delivery.
Budget-conscious teams managing multiple accounts should consider DashThis's unlimited data sources or invest time in Looker Studio's free platform. If you're running high-volume campaigns and need AI assistance identifying winning patterns, AdStellar AI's intelligent insights and Winners Hub automatically surface opportunities you'd otherwise miss in manual analysis.
The best approach is evaluating 2-3 options with free trials. Connect your Facebook ad accounts, build a sample dashboard, and see which platform's workflow matches how your team actually works. Pay attention to data refresh speed, mobile access quality, and whether the interface makes insights obvious or requires hunting through menus.
Ready to transform your advertising strategy? Start Free Trial With AdStellar AI and be among the first to launch and scale your ad campaigns 10× faster with our intelligent platform that automatically builds and tests winning ads based on real performance data.
