Managing Meta ad campaigns for multiple clients simultaneously is one of the biggest operational challenges agencies face. Between creative fatigue, audience overlap, budget allocation, and reporting across dozens of accounts, the manual workload can quickly become unsustainable.
The right Meta advertising software transforms this chaos into streamlined workflows—automating repetitive tasks, centralizing client management, and delivering insights that actually move the needle.
This guide evaluates nine platforms specifically designed for agency needs, from AI-powered campaign builders to comprehensive reporting suites. We've prioritized tools that handle multi-client management, offer white-label capabilities, and integrate seamlessly with existing agency workflows.
1. AdStellar AI
Best for: Agencies needing AI-powered campaign automation across multiple client accounts
AdStellar AI is an AI-powered Meta ad campaign builder that uses seven specialized agents to autonomously plan, build, and launch campaigns in under 60 seconds.
Where This Tool Shines
AdStellar AI tackles the most time-consuming part of agency work: building campaigns from scratch. Instead of spending hours setting up ad sets, selecting audiences, and writing copy for each client, the platform's seven AI agents handle everything automatically.
The Winners Hub feature is particularly valuable for agencies. It creates a library of proven ad elements across all your client accounts, letting you replicate successful strategies with one click. This means you're constantly building on what works rather than starting from zero each time.
Key Features
7 Specialized AI Agents: Director, Page Analyzer, Structure Architect, Targeting Strategist, Creative Curator, Copywriter, and Budget Allocator work together to build complete campaigns.
Bulk Ad Launch: Scale campaigns across multiple client accounts simultaneously without manual duplication.
Winners Hub: One-click reuse of proven ad elements from your best-performing campaigns across all clients.
AI Insights Dashboard: Custom goal scoring that prioritizes metrics that actually matter to each client's business objectives.
Cometly Integration: Attribution tracking that works around iOS privacy limitations to measure true campaign performance.
Best For
Agencies managing 5+ client accounts who spend more time building campaigns than analyzing results. Particularly valuable if you're drowning in manual setup work and need to scale operations without hiring more team members.
Pricing
Contact for agency pricing. Unlimited workspaces are included, making it cost-effective for agencies managing multiple clients.
2. Madgicx
Best for: Agencies prioritizing audience targeting precision and creative performance analysis
Madgicx is an AI-powered advertising platform combining audience targeting, creative insights, and autonomous budget optimization.
Where This Tool Shines
Madgicx's AI Audience Launcher is built on 100+ pre-configured targeting strategies that have worked across thousands of accounts. This means you're not guessing at audience combinations—you're starting with proven templates that you can customize.
The Creative Insights feature analyzes which visual elements, headlines, and calls-to-action are driving performance. For agencies managing creative production, this data becomes invaluable for briefing designers on what actually converts.
Key Features
AI Audience Launcher: Access to 100+ targeting presets based on successful campaigns across industries.
Creative Insights: Performance analysis that breaks down which creative elements are working and why.
Autonomous Budget Optimizer: Automatically shifts spend toward winning ad sets based on performance thresholds you define.
Automation Tactics: Rule-based management system for scaling, pausing, or adjusting campaigns based on custom conditions.
One-Click Audit Reports: Generate client-ready performance summaries without manual data compilation.
Best For
Agencies that struggle with audience targeting or need deeper creative performance insights. Works well if you're managing clients in similar industries where targeting templates can be reused.
Pricing
Starts around $44/month and scales with ad spend, making it accessible for smaller agencies just starting out.
3. Revealbot
Best for: Agencies needing granular automation control with custom rule-based logic
Revealbot is an automation platform for Meta ads with custom rules, bulk creation, and real-time alerts.
Where This Tool Shines
Revealbot gives you the most control over automation logic. You can create complex conditional rules that would take hours to execute manually—like automatically pausing ad sets that haven't generated a conversion after $50 spend, or increasing budgets by 20% when ROAS exceeds 3.5.
The notification system is particularly useful for agencies. You can set up Slack, email, or Telegram alerts for specific performance thresholds across all client accounts, so you catch issues before they become expensive problems.
Key Features
Custom Automation Rules: Build conditional logic with if/then statements to automate virtually any campaign management task.
Bulk Ad Creation: Create and launch hundreds of ad variations across multiple accounts simultaneously.
Multi-Channel Notifications: Receive alerts via Slack, email, or Telegram when campaigns hit performance thresholds.
Auto-Boosting: Automatically promote organic posts that are performing well into paid campaigns.
Cross-Platform Support: Manage Meta, Google, TikTok, and Snapchat campaigns from one dashboard.
Best For
Agencies with experienced media buyers who want precise control over automation logic. Best suited for teams that know exactly what rules they want to implement.
Pricing
Starts at $99/month for up to $10K ad spend, with pricing tiers scaling based on total monthly spend across all accounts.
4. Smartly.io
Best for: Enterprise agencies scaling creative production across Meta and multiple paid social channels
Smartly.io is an enterprise creative automation platform for scaling paid social across Meta and other channels.
Where This Tool Shines
Smartly.io's dynamic creative optimization is built for agencies producing hundreds of ad variations. You can create templates that automatically pull product data, pricing, and imagery from feeds, then generate thousands of personalized ads without manual production work.
The predictive budget allocation uses machine learning to forecast which campaigns will deliver the best results, then automatically shifts spend accordingly. For agencies managing significant budgets, this optimization can meaningfully improve overall account performance.
Key Features
Dynamic Creative Optimization: Automatically generate thousands of ad variations from templates and product feeds.
Unified Campaign Management: Manage Meta, TikTok, Pinterest, and other channels from a single interface.
Predictive Budget Allocation: Machine learning forecasts performance and redistributes spend to maximize results.
Creative Templates: Build reusable templates with feed-based customization for rapid ad production.
Advanced Reporting: Custom analytics dashboards with cross-platform attribution and performance tracking.
Best For
Enterprise agencies managing six-figure monthly ad budgets across multiple platforms. Particularly valuable for e-commerce clients with large product catalogs.
Pricing
Custom enterprise pricing based on ad spend. Typically suited for agencies spending $100K+ monthly across all clients.
5. AdEspresso by Hootsuite
Best for: Agencies focused on A/B testing and client-friendly reporting
AdEspresso is a campaign management and A/B testing platform designed for agencies and small businesses.
Where This Tool Shines
AdEspresso makes split testing accessible. The visual campaign builder lets you create dozens of ad variations testing different images, headlines, and audiences without getting lost in spreadsheets. The platform automatically identifies winning combinations and provides clear recommendations.
The white-label PDF reports are designed specifically for client presentations. They look professional without requiring design work, and you can customize branding to match your agency's visual identity.
Key Features
Visual Campaign Builder: Create split tests with drag-and-drop interface for testing multiple variables simultaneously.
Automatic Optimization: System identifies winning ad variations and provides recommendations based on test results.
White-Label PDF Reports: Generate client-ready performance reports with custom branding.
Campaign Approval Workflows: Built-in approval system for getting client sign-off before launching campaigns.
University Training Resources: Educational content for team members learning Meta advertising.
Best For
Mid-size agencies managing 10-20 client accounts who prioritize testing methodology and need polished client reporting without custom development.
Pricing
Starts at $49/month with agency plans available for teams managing multiple client accounts.
6. Skai (formerly Kenshoo)
Best for: Enterprise agencies requiring cross-channel optimization and advanced attribution
Skai is an enterprise marketing platform for cross-channel paid media management and optimization.
Where This Tool Shines
Skai's portfolio optimization treats all your paid media channels as interconnected rather than isolated silos. The platform can automatically shift budget between Meta, Google, and retail media based on which channels are delivering the best incremental results for each client.
The incrementality testing capabilities are particularly valuable for large agencies. You can run controlled experiments to measure the true lift your campaigns are generating, rather than relying on last-click attribution that often overvalues certain channels.
Key Features
Portfolio Optimization: Unified budget allocation across Meta, Google, Amazon, and other paid channels.
Incrementality Testing: Measure true campaign lift with controlled experiments and advanced attribution modeling.
AI-Powered Bidding: Automated bid management and budget optimization across all channels.
Retail Media Integration: Manage Amazon, Walmart, and other retail media platforms alongside social channels.
Custom Dashboards: Build client-specific reporting views with the metrics that matter to each business.
Best For
Enterprise agencies managing seven-figure annual budgets across multiple paid channels. Best suited for teams with dedicated analysts who can leverage the platform's advanced capabilities.
Pricing
Custom enterprise pricing based on total ad spend and channel requirements. Typically starts at five figures annually.
7. Sotrender
Best for: Agencies prioritizing competitive analysis and automated client reporting
Sotrender is a social media analytics platform with Meta performance tracking and automated reporting.
Where This Tool Shines
Sotrender's competitor benchmarking feature is built specifically for client presentations. You can show exactly how a client's Meta performance compares to their competitors, providing context that makes your results more meaningful.
The automated PDF reports save hours of manual work each month. You can schedule reports to generate and send automatically, ensuring clients receive consistent updates without requiring team members to compile data manually.
Key Features
Meta Ads Performance Dashboards: Comprehensive tracking of campaign metrics with historical trend analysis.
Competitor Benchmarking: Compare client performance against competitors in the same industry or market.
Automated PDF Reports: Schedule custom-branded reports to generate and send automatically on your chosen cadence.
Content Performance Analysis: Track which organic and paid content types are driving the best engagement and conversions.
Team Collaboration: Built-in features for sharing insights and coordinating across agency team members.
Best For
Agencies managing clients in competitive industries where benchmarking data adds significant value to monthly reporting. Works well for teams prioritizing reporting efficiency.
Pricing
Starts around $59/month with agency plans available for managing multiple client accounts and team members.
8. Sprinklr
Best for: Enterprise agencies requiring unified customer experience management across all channels
Sprinklr is a unified customer experience management platform with paid media capabilities for enterprise agencies.
Where This Tool Shines
Sprinklr treats paid media as one component of a complete customer experience strategy. The platform connects paid advertising with organic social, customer care, and community management, giving you a holistic view of how customers interact with brands across all touchpoints.
For agencies managing large enterprise clients, the governance and compliance features are invaluable. You can set approval workflows, enforce brand guidelines, and maintain audit trails across 30+ channels from one platform.
Key Features
AI-Powered Insights: Unified intelligence across paid and organic social, customer care, and other channels.
30+ Channel Support: Manage Meta, LinkedIn, Twitter, TikTok, and dozens of other platforms from one interface.
Enterprise Governance: Approval workflows, compliance monitoring, and audit trails for regulated industries.
Advanced Workflow Automation: Build complex multi-step workflows that span paid media, content publishing, and customer care.
Customer Care Integration: Connect paid media strategy with customer service interactions for complete customer journey visibility.
Best For
Enterprise agencies managing Fortune 500 clients or brands in regulated industries requiring strict governance and compliance. Best suited for teams managing complete customer experience strategies, not just paid media.
Pricing
Custom enterprise pricing typically starting at $20K+ annually. Pricing scales based on modules, channels, and user seats required.
9. Hootsuite Ads
Best for: Agencies already using Hootsuite seeking basic ad management integration
Hootsuite Ads is simplified ad management integrated with Hootsuite's social media management suite.
Where This Tool Shines
Hootsuite Ads is built for agencies that prioritize simplicity and want their paid and organic social in one place. If you're already managing client content calendars in Hootsuite, adding basic ad management to the same dashboard eliminates context switching.
The organic and paid content coordination is particularly useful. You can promote high-performing organic posts directly into paid campaigns, or ensure your paid creative aligns with your organic content strategy without managing separate platforms.
Key Features
Hootsuite Dashboard Integration: Manage paid ads alongside organic social content from the same interface.
Simplified Campaign Creation: Streamlined ad builder designed for users without deep Meta Ads Manager expertise.
Organic and Paid Coordination: Easily promote organic content or align paid creative with content calendar strategy.
Basic Automation: Simple rules for pausing underperforming ads or adjusting budgets based on performance thresholds.
Unified Analytics: Combined reporting for organic and paid performance across all social channels.
Best For
Small agencies managing clients who need both organic social management and basic paid advertising. Works well if you prioritize simplicity over advanced features.
Pricing
Included with Hootsuite Professional ($99/month) and above. No separate pricing for the ads functionality.
Finding Your Perfect Match
Selecting the right Meta advertising software depends on your agency's specific pain points and growth trajectory.
For agencies drowning in manual campaign builds and seeking AI-powered automation, AdStellar AI's autonomous agents offer the fastest path to scale. The platform handles everything from audience selection to copywriting in under 60 seconds, letting you focus on strategy rather than execution. The Winners Hub feature is particularly valuable for agencies—it creates a library of proven elements across all your clients, so you're constantly building on what works.
If granular rule-based automation is your priority, Revealbot provides exceptional control. You can build complex conditional logic that automates virtually any campaign management task, with notifications keeping you informed across all client accounts.
Enterprise agencies managing significant ad spend across multiple platforms will find Smartly.io or Skai worth the investment. Both platforms excel at dynamic creative optimization and cross-channel budget allocation, though they require substantial budgets to justify the cost.
Mid-size agencies focused on testing and client reporting often thrive with AdEspresso's accessible interface. The visual split testing builder and white-label reports make it easy to demonstrate value to clients without requiring technical expertise.
The key is matching tool capabilities to your workflow bottlenecks. Are you spending too much time building campaigns? Struggling with creative performance? Need better client reporting? Identify your biggest pain point, then select the platform that solves it most effectively.
Most platforms offer trials, so test your top two choices with a real client account before committing. Pay attention to how much time you actually save and whether the tool fits naturally into your existing workflows.
Ready to transform your advertising strategy? Start Free Trial With AdStellar AI and be among the first to launch and scale your ad campaigns 10× faster with our intelligent platform that automatically builds and tests winning ads based on real performance data.
