
Meta Ads Creative Fatigue: What It Is, How to Spot It, and How to Fix It
Meta ads creative fatigue occurs when your target audience sees your ads so frequently they stop engaging, causing your click-through rates to drop and cost per acquisition to rise even when nothing else changes in your campaign. This inevitable challenge happens because Meta's algorithm detects declining response rates and reduces ad delivery, but performance marketers who build systematic approaches to refresh their creative assets can maintain consistent ROAS and prevent their campaigns from deteriorating.










