
Why Ad Performance Tracking Feels So Complicated (And How to Finally Make Sense of It)
Ad performance tracking feels complicated not because marketers lack skill, but because the complexity is structural — built into how ad platforms report data, how attribution works, and how most tracking workflows are designed. This article breaks down exactly why metrics like ROAS, CPA, and CTR so often contradict each other, and offers a clearer way to make sense of it all.










