
9 Facebook Ads Targeting Best Practices to Maximize Your ROAS in 2026
Meta's advertising platform has evolved from hyper-specific interest targeting to AI-powered, signal-based optimization. These nine Facebook ads targeting best practices show you how to work with Meta's algorithm rather than against it, teaching you when to use broad targeting versus granular audiences, and how to structure campaigns that feed the system the right signals to find high-intent buyers and maximize your return on ad spend in 2026.










