
Facebook Ads Frequency Too High: What It Means and How to Fix It
When Facebook Ads Frequency Too High goes unchecked, the same users see your ad repeatedly until they tune it out entirely — a phenomenon known as frequency fatigue that quietly erodes ROAS without any obvious warning signs. This guide explains what ad frequency means, how to recognize when it's hurting your campaigns, and the actionable steps media buyers can take to fix it across both prospecting and retargeting audiences.










