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Matt Pattoli, Founder at AdStellar

Matt Pattoli

Founder at AdStellar

Matt Pattoli is a co-founder of AdStellar and founder of Cometly, the ad-attribution platform. Based in Philadelphia, he writes about Meta ads, ad-creative testing, and using AI to scale paid social profitably.

2402 articles

Articles by Matt Pattoli

9 Best Facebook Ad Makers for Creating and Launching Meta Ads in 2026
Ad Creative

9 Best Facebook Ad Makers for Creating and Launching Meta Ads in 2026

This guide compares the nine best Facebook ad maker tools for creating and launching Meta ads in 2026, grouped into design editors, AI generators, and full campaign platforms. Each tool is judged on Meta-ready creative output, launch workflow coverage, testing speed, and pricing clarity, so small teams can pick the right fit fast.

7 Strategies to Get More From the Meta Conversion API in 2026
Conversion Tracking

7 Strategies to Get More From the Meta Conversion API in 2026

Browser tracking keeps losing signal to ad blockers, iOS privacy settings, and cookie limits, and most accounts run only a partial Meta Conversion API setup. This guide shares seven strategies, starting with Pixel and server deduplication, to move from a basic install to better optimization, attribution accuracy, and creative decisions.

9 Best Audience Targeting Tools for Paid Social and Search in 2026
Ad Optimization

9 Best Audience Targeting Tools for Paid Social and Search in 2026

This guide ranks the 9 best audience targeting tools for paid social and search marketers in 2026, with each entry labeled by whether it researches, activates, or tests audiences. Tools are compared on data source, workflow fit, integrations, and pricing clarity, so you can build a targeting stack that works as third-party signals fade and platform automation grows.

Which Tool Is Best for Uploading Item Data to Ad Platforms? A Practical Guide for Meta Advertisers
Ad Launching

Which Tool Is Best for Uploading Item Data to Ad Platforms? A Practical Guide for Meta Advertisers

There is no single answer to which tool is best for uploading item data to ad platforms: the right pick depends on catalog size, how often prices and stock change, and whether you need ads built from the data. This guide helps Meta advertisers choose between native integrations, scheduled feeds, and feed managers, clean data before rejection, and find where real performance work begins.

7 Strategies to Get More From Boosted Posts: The Meta Instagram Boost Post Official Product Name and How to Use It Well
Ad Optimization

7 Strategies to Get More From Boosted Posts: The Meta Instagram Boost Post Official Product Name and How to Use It Well

Instagram's Boost button is a shortcut into Meta's ad system, not a standalone product, which is why the Meta Instagram boost post official product name matters. This guide explains where boosts live in Ads Manager and Meta Business Suite, then walks through seven strategies covering post selection, objectives, audiences, budgets, creative, and measurement.

9 Best Facebook Ad Targeting Tools for Finding Profitable Audiences in 2026
Ad Optimization

9 Best Facebook Ad Targeting Tools for Finding Profitable Audiences in 2026

Meta's shift toward broad, algorithm-led delivery changes what a good Facebook ad targeting tool needs to do. This guide compares nine tools by the stage they support, from audience research and building to structured testing and performance analysis, so media buyers can find profitable audiences on Facebook and Instagram.

7 Strategies to Use the 'Nike or Adidas' Ad Format to Win on Meta
Ad Creative

7 Strategies to Use the 'Nike or Adidas' Ad Format to Win on Meta

This article breaks down 7 strategies for using the viral "Nike or Adidas" split-screen ad format on Meta, showing advertisers how to pick the right rivalry, build compliant hooks, and convert comment-section engagement into leads and sales instead of vanity metrics.

8 Best Automated Media Buying Tools in 2026
Ad Optimization

8 Best Automated Media Buying Tools in 2026

This guide reviews the 8 best automated media buying tool options in 2026, covering everything from full-stack Meta automation to programmatic display and cross-channel campaign management. Each tool is evaluated on core features, ideal use case, and pricing so marketers can quickly identify the right fit for their team and budget.

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